Mel Poole

Mel Poole Email and Phone Number

Stepping away from the grind. Thanks to the engaging and positive people who helped me build a great career. As for the others -- you know who you are -- living well is the best revenge. @
Mel Poole's Location
United States, United States
Mel Poole's Contact Details

Mel Poole work email

Mel Poole personal email

n/a

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About Mel Poole

Mel Poole is a B2B sponsorship expert who produces measurable, repeatable success by improving sponsorship results for trade and professional associations, and for the companies that do business with their members. In the last five years, association sponsorship programs created and sold by Poole have produced $9.2 million in cash rights fees for his client associations. The average cash value of each of the 95 sponsorships created and sold for SponsorLogic clients from 2015 to 2021 exceeds $97,000, ranging from $50,000-$150,000 each. All contracts required sponsor commitments of 2-4 years.SponsorLogic develops powerful association sponsorship programs that respect association cultures, operate under rules determined by client associations, produce record rights fees and multi-year commitments – while rewarding sponsors with increased sales, deeper customer relationships and higher brand loyalty.Success stories include the National Confectioners Assn.; National Electrical Contractors Assn.; Sheet Metal and Air Conditioning Contractors’ National Assn.; Association for Manufacturing Technology and IMTS, the largest manufacturing trade show in North America; EDUCAUSE; Verizon; National Association of Home Builders; Construction Financial Management Assn.; LPGA; National Apartment Assn.; the Hearth, Patio and Barbecue Assn.; United Way of the Carolinas; USA Luge; and more.The firm also collaborates with national-level B2B marketers to develop best-in-class sponsorship sales, networking and brand-equity opportunities for companies whose bottom lines demand successful interaction with trade associations. Success stories include Schneider Electric/Square D; 3M; Graybar; Thomas & Betts/ABB; Southwire; Greenlee Textron; UPS; Federated Insurance; Philips Lighting; Trimble; Milwaukee Tools; United Rentals; Milliken; Daikin; BKD; Viewpoint; Mestek; Titus HVAC; Ingersoll Rand; Valvoline; Club Car; Absolut; Chicago Pneumatic; Cleveland Gear; Conseco Insurance; and more.In a testament to SponsorLogic's methodology and client outcomes, from its inception in 1997 to date, the firm's average client retention length was 4.5 years. The firm is now focusing on short-term sponsorship turnaround and radical ROI improvement projects for national trade associations and B2B sponsorship partners.

Mel Poole's Current Company Details
SponsorLogic, Inc.

Sponsorlogic, Inc.

Stepping away from the grind. Thanks to the engaging and positive people who helped me build a great career. As for the others -- you know who you are -- living well is the best revenge.
Mel Poole Work Experience Details
  • Sponsorlogic, Inc.
    Principal & Founder
    Sponsorlogic, Inc. Oct 1997 - Present
    Charlotte, N.C. Area
    See above.
  • The Cotter Group
    Vice President & Partner
    The Cotter Group 1991 - 1997
    One of 4 partners who built the largest marketing and public relations agency in motorsports, focusing on NASCAR, Indy Car and NHRA drag racing, with additional national clients in pro tennis and pro golf.
  • Championship Auto Racing Teams
    Director Of Communications/Ppg Indycar World Series
    Championship Auto Racing Teams 1989 - 1992
    Managed international sports and corporate information for the PPG IndyCar World Series
  • Charlotte Motor Speedway
    Director Of Publicity/Nascar
    Charlotte Motor Speedway Jan 1987 - Dec 1988
    Managed media relations and publicity for one of the most aggressive and forward-thinking sports venues in the US
    View

Mel Poole Skills

Media Relations Sponsorship Marketing Strategy Marketing Communications Integrated Marketing Sports Public Relations Sales Marketing Social Media Trade Shows Management Advertising Event Management Strategic Planning Social Media Marketing Publicity Brand Development

Mel Poole Education Details

Frequently Asked Questions about Mel Poole

What company does Mel Poole work for?

Mel Poole works for Sponsorlogic, Inc.

What is Mel Poole's role at the current company?

Mel Poole's current role is Stepping away from the grind. Thanks to the engaging and positive people who helped me build a great career. As for the others -- you know who you are -- living well is the best revenge..

What is Mel Poole's email address?

Mel Poole's email address is mp****@****gic.com

What is Mel Poole's direct phone number?

Mel Poole's direct phone number is (704)-947*****

What schools did Mel Poole attend?

Mel Poole attended Georgia State University.

What skills is Mel Poole known for?

Mel Poole has skills like Media Relations, Sponsorship, Marketing Strategy, Marketing Communications, Integrated Marketing, Sports, Public Relations, Sales, Marketing, Social Media, Trade Shows, Management.

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