Mel Poole Email & Phone Number

Mel Poole is a B2B sponsorship expert who produces measurable, repeatable success by improving sponsorship results for trade and professional associations, and for the companies that do business with their members. In the last five years, association sponsorship programs created and sold by Poole have produced $9.2 million in cash rights fees for his client associations. The average cash value of each of the 95 sponsorships created and sold for SponsorLogic clients from 2015 to 2021 exceeds $97,000, ranging from $50,000-$150,000 each. All contracts required sponsor commitments of 2-4 years.SponsorLogic develops powerful association sponsorship programs that respect association cultures, operate under rules determined by client associations, produce record rights fees and multi-year commitments – while rewarding sponsors with increased sales, deeper customer relationships and higher brand loyalty.Success stories include the National Confectioners Assn.; National Electrical Contractors Assn.; Sheet Metal and Air Conditioning Contractors’ National Assn.; Association for Manufacturing Technology and IMTS, the largest manufacturing trade show in North America; EDUCAUSE; Verizon; National Association of Home Builders; Construction Financial Management Assn.; LPGA; National Apartment Assn.; the Hearth, Patio and Barbecue Assn.; United Way of the Carolinas; USA Luge; and more.The firm also collaborates with national-level B2B marketers to develop best-in-class sponsorship sales, networking and brand-equity opportunities for companies whose bottom lines demand successful interaction with trade associations. Success stories include Schneider Electric/Square D; 3M; Graybar; Thomas & Betts/ABB; Southwire; Greenlee Textron; UPS; Federated Insurance; Philips Lighting; Trimble; Milwaukee Tools; United Rentals; Milliken; Daikin; BKD; Viewpoint; Mestek; Titus HVAC; Ingersoll Rand; Valvoline; Club Car; Absolut; Chicago Pneumatic; Cleveland Gear; Conseco Insurance; and more.In a testament to SponsorLogic's methodology and client outcomes, from its inception in 1997 to date, the firm's average client retention length was 4.5 years. The firm is now focusing on short-term sponsorship turnaround and radical ROI improvement projects for national trade associations and B2B sponsorship partners.

Listed skills include Media Relations, Sponsorship, Marketing Strategy, Marketing Communications, and 14 others.

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  Georgia State University