Seasoned Business Development Leader with extensive experience in Fintech, E-commerce, and Consumer Finance. Skilled in driving growth through strategic partnerships, product innovation, and a deep understanding of consumer behavior. Currently my role at Edu Cash, I steer commercial strategy, fostering innovation and collaboration to propel the company forward. Previously, as Business Development Head at AMAN Holding for BNPL products, I leveraged consumer behavior insights and financial market knowledge to drive growth and innovate our Buy Now Pay Later (BNPL) product offerings. My strategic partnerships and tailored solutions have consistently improved our market position, underlining my commitment to excellence and customer-centric innovation. focusing on market expansion and tailored financial solutions. Previous roles include senior positions at OPay, Cashcall, and Fawry, with expertise spanning digital channels, e-payments, and vendor acquisition. Known for an agile mindset, critical thinking, and fostering collaborative team cultures to achieve business goals.My proven track record in business development, particularly within the fintech sector, has allowed me to successfully expand market share and develop groundbreaking financial solutions.