Based in Dubai with an overall accountability for a $65M business Member of MEEP (Middle East, Egypt & Pakistan) Board of DirectorsMember of the TMEA (Turkey, Middle East, Africa) Marketing Council for DePuy FranchiseMember of the EMEA Orthopeadics Leadership BoardWorking in a matrix structure with the following responsibilities:Primary accountability for J&J Medical devices business in Levant region comprising of 5 countries (Jordan, Lebanon, Palestine, Syria, Cyprus) & 4 franchises (Cordis, DePuy, Ethicon & Ethicon Endsuregery) with 5 direct reports (4 Country / Franchise Managers & 1 Marketing Director ) + sales organization > 60 peopleSecondary accountability is for the DePuy Orthopedic Franchise across MEEP (Middle East, Egypt & Pakistan) spanning 17 countries with a sales / marketing organizartion of +100 peopleFull Accountablity for P&L of J&J Levant & DePuy Franchise MEEPStrategic distributor channel managementSetting strategic vision for the bussinesses within the regionKey focus on grooming & growing talent

•Member of Board of Directors for J&J Medical Middle East•Head of TMEA (Turkey, Middle East, Africa) Orthopeadic Marketing Council•Member of EMEA TSM (Translating Success Modles) council•Head of the Orthopeadic Franchise (DePuy) for Middle East, comprising of 4 Business Units •Accountable for annual sales of + $30MM•Responsible for 13 markets with 5 direct reports & a Sales / Marketing team of 70 people •Set & oversee the implementation of the strategic plan for the franchise•Overall accountability for all business & financial objectives, with full P&L responsibilities for the franchise•Recruit, coach & develop talent•Mentor to two high potential cross company talents

•Accountable for a business with annual sales of $9MM•Set & oversee the implementation of the strategic plan for the business unit•Overall accountability for all business & financial objectives•Overall responsibility for sales, marketing & training, with 5 direct managerial reports •Strategic distributor management •Recruit, coach & develop talent

•Sales & marketing of all BrainLAB products in Gulf, Levant and Pakistan.•Quarterly and annual sales forecasts & budgets for the region•Develop market awareness and knowledge of BrainLAB products in the fields of Neurosurgery, Spine, ENT, Orthopaedics and Radiation Oncology.•Recruit, manage & sustain strong regional distributor channels and excellent customer support of BrainLAB technologies •Appoint, manage, train develop and motivate staff and regional distributors to achieve business goals•Full contract negotiations with Government/MOH/Military and Private sectors •Plan and agree regional marketing activities and strategies with international product managersAchievements:* Expanded BrainLAB operations into 9 new countries* Opened new business opportunities for BrainLAB in Orthopaedics and Radiation Oncology * Grew the business in 4 years fm <$1m revenue to over >$10m, positioning BrainLAB as regional market leader in it’s field of operations.

Responsibilities: Appointed to establish Direct Presence for BrainLAB in the UK, with full responsibility for all Sales and Marketing activities as well as service and support of customers through local engineers. Developed business plans and pricing strategies to increase our market share. Achievement: Grew the BrainLAB business from 1 user site to 7 user sites, capturing 70% of new sales opportunities.

Responsibilities: appointed to manage sales and develop market awareness for BrainLAB products in the UK with some involvement in the Middle East market. Also managed the introduction to market of a novel saliva alcohol-testing device for an American company.

Responsibilities: identifying business opportunities in the UK NHS, negotiating packages of care with senior health care managers, develop regional strategies with marketing department and working with trainers and business managers to develop training packages for medical representatives

Responsibilities: training, development and motivation of medical representatives ranging from new graduates to experienced sales executives. Involved in Sales training activities both field based and in-house.

Responsibilities: Selling Cardiovascular Products to GPs and hospitals.

Responsibilities: Selling a broad range of pharmaceuticals to GPs and hospitals