Mel Rodriguez Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

• Demonstrated experience as the primary liaison for a diverse range of clients, building trust and positioning the agency as a strategic partner. • Proven ability to ensure deliverables meet quality standards and deadlines, with a focus on actionable insights and budget management. • Expertise in developing and executing social media and influencer marketing strategies, including creative direction and tactical implementation.• Experience managing and mentoring teams, providing feedback, identifying growth opportunities, and enhancing skill sets.• Ability to work with strategists, directors, creatives and other agencies to share best practices and drive client account growth.• Participation in initiatives to help grow the agency, such as contributing to its website, social channels, developing internal company tools, improving processes and more, showcasing a commitment to our brand growth.• Attracting and retaining clients by executing pitches to win business, overseeing the new client onboarding process, and facilitating a positive experience through exceptional account management.

Detroit, Michigan, United States

• Proven experience in creating and executing comprehensive social media strategies for 3 clients at a time that align with their individual brand objectives and resonate with their unique target audiences.• Demonstrated ability to work closely with internal creative teams and client marketing departments to develop and implement social-first content.• Expertise in ideating, planning, and producing engaging social media content, with a strong emphasis on TikTok and Reels.• Strong writing skills with the ability to craft compelling social media copy that adheres to each client’s brand voice and engages the audience.• Adept at leveraging social listening tools to identify emerging trends and real-time engagement opportunities that align with brand strategy.• Proficiency in analyzing social media performance metrics to inform strategy adjustments and optimize content effectiveness.

Troy, Michigan

As the Store Manager of a high-volume flagship store at Somerset, I led a team of 60+ employees, overseeing all aspects of operations, sales performance, and talent development. I achieved and exceeded sales targets by implementing strategic merchandising, optimizing inventory, and delivering exceptional customer service. My responsibilities included hiring, training, and mentoring staff to enhance productivity and customer satisfaction, while maintaining compliance with company policies and local regulations. I collaborated with corporate teams on product assortment, marketing campaigns, and sales initiatives, while fostering community relationships to drive brand awareness and loyalty. Additionally, I managed budgeting and financial reporting, conducted performance evaluations, and ensured a clean, organized shopping environment. As the District People DOR, I championed best practices in hiring, training, and retaining top talent, supporting the development of high-performing teams across the district.

Troy, Michigan

As an Area Manager overseeing 9 PacSun retail stores across East Michigan and Northern Ohio, I drove sales growth and profitability by developing and executing strategic initiatives, optimizing store performance, and aligning with company objectives. I provided leadership to store managers and teams through coaching, training, and performance development, while monitoring KPIs such as sales, traffic, conversion rates, and inventory management. My role included conducting store visits to assess performance, implement improvements, and support operational excellence. Additionally, I collaborated with cross-functional teams to execute product launches, visual merchandising updates, and operational procedures while managing budgets and ensuring compliance with all company policies and regulations.

Novi, Michigan

Sterling Heights, Michigan

Sterling Heights, Michigan

Fort Gratiot, Michigan

Fort Gratiot, Michigan

Bachelor'S Degree, Digital Communication And Media/Multimedia

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Associate'S Degree, Graphic Communications

Activities and Societies: Deans List