Mel Rodriguez

Mel Rodriguez Email and Phone Number

Social Media Manager @ Shinola
Detroit, MI, US
Mel Rodriguez's Location
Detroit, Michigan, United States, United States
Mel Rodriguez's Contact Details

Mel Rodriguez work email

Mel Rodriguez personal email

About Mel Rodriguez

I’m a “Jill of all trades” specializing in marketing, sales, and project management, with a foundation of a decade+ in retail management and the last 3+ years as a social media director of my own team of strategists at Handcar, a boutique creative agency startup in the center of Detroit Michigan.I specialize in driving brand growth through strategic account management, having my hand in nearly all areas of brand-building and organic social media. Whether it’s strategizing how to launch a social strategy for a brand new startup or taking a 100-year-old brand and keeping it current with a modern audience, I have a wealth of experience across a spectrum of industries including retail, hospitality, non-profit, b2b, tech and more. My proficiency in leading cross-functional teams and executing data-driven marketing strategies has consistently resulted in increased customer engagement and revenue growth. I am driven to leverage my skills to deliver exceptional results and build strong, lasting client relationships as a dedicated member of their team, not just another service provider.If you are searching for a dedicated team of creatives and strategists who can take your brand, organization, or personal brand to the next level, visit our website at handcar.co to find out how!Or if you want to grab a ☕️ and chat virtually or in Detroit, dm me!

Mel Rodriguez's Current Company Details
Shinola

Shinola

View
Social Media Manager
Detroit, MI, US
Website:
shinola.com
Employees:
380
Mel Rodriguez Work Experience Details
  • Shinola
    Social Media Manager
    Shinola
    Detroit, Mi, Us
  • Handcar
    Head Of Strategy
    Handcar Feb 2023 - Present
    Detroit Metropolitan Area
    • Demonstrated experience as the primary liaison for a diverse range of clients, building trust and positioning the agency as a strategic partner. • Proven ability to ensure deliverables meet quality standards and deadlines, with a focus on actionable insights and budget management. • Expertise in developing and executing social media and influencer marketing strategies, including creative direction and tactical implementation.• Experience managing and mentoring teams, providing feedback, identifying growth opportunities, and enhancing skill sets.• Ability to work with strategists, directors, creatives and other agencies to share best practices and drive client account growth.• Participation in initiatives to help grow the agency, such as contributing to its website, social channels, developing internal company tools, improving processes and more, showcasing a commitment to our brand growth.• Attracting and retaining clients by executing pitches to win business, overseeing the new client onboarding process, and facilitating a positive experience through exceptional account management.
  • Handcar
    Social Media Strategist
    Handcar Oct 2021 - Present
    Detroit, Michigan, United States
    • Proven experience in creating and executing comprehensive social media strategies for 3 clients at a time that align with their individual brand objectives and resonate with their unique target audiences.• Demonstrated ability to work closely with internal creative teams and client marketing departments to develop and implement social-first content.• Expertise in ideating, planning, and producing engaging social media content, with a strong emphasis on TikTok and Reels.• Strong writing skills with the ability to craft compelling social media copy that adheres to each client’s brand voice and engages the audience.• Adept at leveraging social listening tools to identify emerging trends and real-time engagement opportunities that align with brand strategy.• Proficiency in analyzing social media performance metrics to inform strategy adjustments and optimize content effectiveness.
  • The North Face
    Store Manager
    The North Face Jun 2017 - Oct 2021
    Troy, Michigan
    As the Store Manager of a high-volume flagship store at Somerset, I led a team of 60+ employees, overseeing all aspects of operations, sales performance, and talent development. I achieved and exceeded sales targets by implementing strategic merchandising, optimizing inventory, and delivering exceptional customer service. My responsibilities included hiring, training, and mentoring staff to enhance productivity and customer satisfaction, while maintaining compliance with company policies and local regulations. I collaborated with corporate teams on product assortment, marketing campaigns, and sales initiatives, while fostering community relationships to drive brand awareness and loyalty. Additionally, I managed budgeting and financial reporting, conducted performance evaluations, and ensured a clean, organized shopping environment. As the District People DOR, I championed best practices in hiring, training, and retaining top talent, supporting the development of high-performing teams across the district.
  • Pacific Sunwear
    Area Manager
    Pacific Sunwear Oct 2016 - Jun 2017
    Troy, Michigan
    As an Area Manager overseeing 9 PacSun retail stores across East Michigan and Northern Ohio, I drove sales growth and profitability by developing and executing strategic initiatives, optimizing store performance, and aligning with company objectives. I provided leadership to store managers and teams through coaching, training, and performance development, while monitoring KPIs such as sales, traffic, conversion rates, and inventory management. My role included conducting store visits to assess performance, implement improvements, and support operational excellence. Additionally, I collaborated with cross-functional teams to execute product launches, visual merchandising updates, and operational procedures while managing budgets and ensuring compliance with all company policies and regulations.
  • Pacific Sunwear
    Store Manager
    Pacific Sunwear May 2016 - Oct 2016
    Novi, Michigan
  • Pacific Sunwear
    Store Manager
    Pacific Sunwear Apr 2015 - May 2016
    Sterling Heights, Michigan
  • Pacific Sunwear
    Assistant Manager
    Pacific Sunwear Oct 2013 - Apr 2015
    Sterling Heights, Michigan
  • Pacific Sunwear
    Store Manager
    Pacific Sunwear May 2012 - Oct 2013
    Fort Gratiot, Michigan
  • Pacific Sunwear
    Assistant Manager
    Pacific Sunwear Nov 2011 - May 2012
    Fort Gratiot, Michigan

Mel Rodriguez Skills

Visual Merchandising Merchandising Customer Service Retail Sales Fashion Loss Prevention Management Leadership Store Management Time Management Retail Sales Store Operations Graphic Design Inventory Control Logo Design Apparel Web Design Branding

Mel Rodriguez Education Details

  • Baker College Of Clinton Twp.
    Baker College Of Clinton Twp.
    Digital Communication And Media/Multimedia
  • Baker College Of Port Huron
    Baker College Of Port Huron
    Graphic Communications

Frequently Asked Questions about Mel Rodriguez

What company does Mel Rodriguez work for?

Mel Rodriguez works for Shinola

What is Mel Rodriguez's role at the current company?

Mel Rodriguez's current role is Social Media Manager.

What is Mel Rodriguez's email address?

Mel Rodriguez's email address is ma****@****ail.com

What schools did Mel Rodriguez attend?

Mel Rodriguez attended Baker College Of Clinton Twp., Baker College Of Port Huron.

What are some of Mel Rodriguez's interests?

Mel Rodriguez has interest in Design, Visual Merchandising, Fashion, Communication, Marketing, District Management, Advertising, Merchandising, Branding, Selling.

What skills is Mel Rodriguez known for?

Mel Rodriguez has skills like Visual Merchandising, Merchandising, Customer Service, Retail, Sales, Fashion, Loss Prevention, Management, Leadership, Store Management, Time Management, Retail Sales.

Who are Mel Rodriguez's colleagues?

Mel Rodriguez's colleagues are Anne I., Jack Potsos, Ellen Thurman, Justin Martinez, Stephanie Skradski, Anna Jackson, Kris Merollis.

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