A start up dream if ever there was one. September 16th, 2014 saw my brother Malcolm and I set up shop as Beard Bros, a fully integrated, creative driven, digital media agency, which specializes in crafting result oriented creative solutions for brands of all shapes and sizes. Nearly 2 decades of experience between us, the founders, we at Beard Bros strive to enable businesses to make the most of their often times limited resources in order to maximise the returns on their marketing spends through the strategic use of Social Media, SEO, website development, content marketing, viral videos and tailor made web solutions. Visit us on the web at www.beardbros.in

For a period of 3 years, I worked as a freelance content writer, consultant and marketer, with several agencies and corporate clients including: thatspersonal.com : Took charge of the content marketing and creative execution of social media activation across all digital platforms. Founded the company's content microsite DROOL. thatspersonal.com/DROOLrsadirect.ae: Contributed to the blog of the Royal and Sullivan Insurance Company's UAE website http://rsadirect.ae/blogFounded and edited the blog for popular e-commerce website http://www.makemyhome.com/blog/Contributed to iDiva and other popular online websites.Collated, reviewed and contributed to the popular e-commerce store www.hitplay.in Scripted viral videos for Taurus Mutual Funds, ICICI Direct and Cipla.

A short stint at one of India's leading creative agencies dedicated to Pharma saw me straddle responsibilities of hiring creative talent, overseeing operations, executing media plans and giving creative direction.

At Beehive Communications, I was tasked with ensuring the smooth creative running of several important accounts such as Tourism Malaysia, Zee Telefilms, Nature's Basket, Glaxo SmithKline and others. Working with such brands I was given the exposure that I craved and a 2 year stint in the company prepared me for the wider roles and responsibilities I was to take on in the near future.

From an advertising copy writer to a corporate communications role in a BPO, this was a risky move for me but it paid hefty dividends. Not only did I manage multiple processes, teams and requests for collaterals across the organisation, I was also an integral part of the decision making process for the organisation's recruitment advertising initiatives.

A copy writer must learn the essentials of his trade on the job. My tenure at Draft FCB, taught me both the necessities and nuances of writing commercially, as well as the grind and rigour it needs to persevere with an idea and enable take it to completion. At Draft FCB, I had the good fortune of working on a wide variety of brands including Amul, Tata Motors, Zee Telefilms and numerous others.