Leads the mission of Creluna Marketing: to help businesses maximize their potential.Works directly with business leaders to understand marketing gaps and develop strategic approaches that align with company goals and generate overall growth.

Supported client accounts and maintained client relationships to drive strategic marketing programs forward and stimulate business growth. Executed content marketing programs by writing blogs, feature articles and thought leadership pieces that drive brand awareness, builds authority, and attract and influence customers. Developed social media content calendar to meet client goals. Guided client public relations programs by contributing to media pitches, press releases and securing appropriate editorial opportunities. Worked cross functionally with creative and digital teams to deliver digital programs such as email campaigns, PPC and retargeting advertising.

Generate business opportunities and support overall sales success through digital marketing strategies. From events to email campaign and website engagement, nurture prospects and customers throughout each step of their journey.

Managed key accounts and nurtured client relationships. Worked closely with executive leadership teams to advance brands in plastics manufacturing industry with business growth. Applied analytics to develop and drive marketing communication strategies. Built brand awareness and recognition though advertising campaigns, trade shows, content marketing and public relations. Maintained strong relationships with industry partners, associations and plastics publications.

Managed client projects with a focus on marketing strategy. Crafted plans specific to marketing, branding, and trade shows. Provided creative direction that aligns brand objectives with resonating imagery and messaging.

Developed and strengthened relationships with c-suite executives to obtain new members. Promoted financial service solutions to current and future members through inside sales role. Assisted in the development of marketing campaigns to meet business development goals.

Promoted from within to develop and execute strategic marketing plans for a global human resources association. Manage marketing communications for events, membership, advertising and sponsorships, education, and publications. Collaborate with in-house creative and web design teams to develop print and online campaigns while adhering to budget. Leverage SEM and social media for brand awareness, lead generation and drive incremental sales.

Supported marketing team with copywriting and proofreading of catalogs, postcards, and emails promoting the association’s education, certifications, publications and conferences. Assisted in the exhibit booth experience for national trade show. Implemented pre- and post-conference marketing campaigns. Foster close relationships across the organization to further marketing strategies and tactics.

Relationship building and management with credit union members in Western Wisconsin. Presented cost analysis and product comparisons to further sales of existing and new products/services.