Mel Spencer Email & Phone Number

London, Gb

I set up Concert Pitch Digital in 2023. I work with organisations across the arts, media and charity sectors to help them define their digital, content and audience strategies.Whether it's creating a multi-platform content plan to bring your key messages to life, planning and executing a press campaign, writing and editing copy, or honing your brand and tone of voice across your communications channels, I love bringing out the personality at the heart of every organisation I work with… Show more I set up Concert Pitch Digital in 2023. I work with organisations across the arts, media and charity sectors to help them define their digital, content and audience strategies.Whether it's creating a multi-platform content plan to bring your key messages to life, planning and executing a press campaign, writing and editing copy, or honing your brand and tone of voice across your communications channels, I love bringing out the personality at the heart of every organisation I work with and finding new ways of sharing it with audiences.I've included some information about the organisations and companies I'm currently working with below. If you'd like a conversation about how we might work together, please get in touch; I'd love to hear from you. Show less

Social media strategy for Apple Music Classical; writing for Apple Music, Apple Music Classical and Apple News.

Working on Bloomberg Philanthropies projects to support digital skills development within the arts sector.

London, United Kingdom

Working on audience development and content strategy for a range of arts organisations including: Google Arts & Culture/London Design Festival, Battersea Arts Centre, King's Place Artichoke, Streetwise Opera, Miracle Theatre, Mahogany Opera Group, Open Clasp Theatre co.

London, United Kingdom

Leading the Comms and Marketing functions, growing audiences across all platforms and increasing charitable donations.I created a content strategy based on organisational key messages to increase digital engagement (up 114% year-on-year) to reach every teenager in the UK and deliver more than £2million development income annually.I expanded and re-oriented comms team from a ticket-selling service provider to a strategic function setting all organisational key messages, aligned… Show more Leading the Comms and Marketing functions, growing audiences across all platforms and increasing charitable donations.I created a content strategy based on organisational key messages to increase digital engagement (up 114% year-on-year) to reach every teenager in the UK and deliver more than £2million development income annually.I expanded and re-oriented comms team from a ticket-selling service provider to a strategic function setting all organisational key messages, aligned to business plan, organisational vision and mission.I created and managed campaigns generating huge national media coverage on BBC Radio 4, Classic FM, Associated Press. Show less

I was responsible for managing and implementing content strategy across online and social platforms, with huge success: the ROH's Facebook page was frequently the most-engaged page in the UK arts sector, with 10x more interaction than benchmark. I created and commissioned content to maximise sharing and advocacy, gradually shifting the content proposition and brand voice to appeal to as wide an audience as possible to increase reach and, ultimately, revenue.

Freelance section editor at Gay Star News (2015-2017) and contributor to various titles including the Daily Mail, Refinery29, BBC Arts, Mind, PinkNews, and The Oxford Times.

Everywoman is an online membership organisation which supports the advancement of women in business. I was the most senior member of the digital team, reporting to the Chief Operating Officer and Director of Marketing.During my time at the company I:- Implemented a new editorial strategy and content outreach plan, resulting in a 64% annual increase in website traffic.- Created social media and SEO strategies, causing social referrals to rise by more than 300% and search… Show more Everywoman is an online membership organisation which supports the advancement of women in business. I was the most senior member of the digital team, reporting to the Chief Operating Officer and Director of Marketing.During my time at the company I:- Implemented a new editorial strategy and content outreach plan, resulting in a 64% annual increase in website traffic.- Created social media and SEO strategies, causing social referrals to rise by more than 300% and search traffic to increase by 79% year on year. Created annual traffic forecasts.- Managed editorial team, development agency, freelancers, and six-figure budget for content creation.- Managed digital content partnership between everywoman and NatWest, creating bespoke editorial and video in support of the NatWest everywoman Awards, and to support the bank's diversity initiatives. Show less

London, United Kingdom

While acting up as Managing Editor from January 2014, and in my previous role as Content Editor, I was responsible for:- Driving and producing the editorial content for ClassicFM.com, the world's biggest classical music website.- Generating content, from idea creation to delivery across platforms, to ensure maximum reach and engagement on the website and on social media.- Together with my team, establishing a new, online audience and re-positioning the website and social… Show more While acting up as Managing Editor from January 2014, and in my previous role as Content Editor, I was responsible for:- Driving and producing the editorial content for ClassicFM.com, the world's biggest classical music website.- Generating content, from idea creation to delivery across platforms, to ensure maximum reach and engagement on the website and on social media.- Together with my team, establishing a new, online audience and re-positioning the website and social channels as the ultimate discovery destination for classical music. (Audience growth from 330k unique users to 1.3million during my time in the job)- Working with SEO team and monitoring analytics to deliver increased traffic from search (300% increase, all targeted terms reaching page 1 of Google)- Using Photoshop and editing video to be used on social media.- Reacting and evolving based on audience behaviour; social media channels grew from 24k to 100k organically. Show less

Bristol, United Kingdom

Writing news stories and features for the BBC Music Magazine website and print publication.

Writing print news stories for the Southwark News Group for one day a week while studying for an NCTJ qualification.

Bmus (Hons), Music, First Class

Nctj Multimedia Diploma, Journalism

Diploma In Professional Marketing (Level 6), Merit