Meltem Uğur Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

İstanbul

Istanbul, Turkey

Istanbul, Turkey

Reported to Business Director • Designed the marketing team structure for the upcoming 2 years, recruited and lead a team of 5• Led development of local marketing & communications strategy,execution in line with global strategy • Guided & supported planning & execution of multi-channel marketing plan including -in store: BTL; shopper marketing for 235 stores in 20 cities -out of store: ATL, digital, social media-communications: PR, Corporate Social Responsibility Programs, sponsorships, internal comms-promotions: bi-monthly for existing & new seasonal products• Led the category & pricing strategy for beverages & retail products. Increased contribution of retail products in total sales by +1% • Planned activities to position as the best technology user brand-Used the first digital menu in EMEA in Turkey’s first drive-thru store -Created the first mobile game in EMEA to increase engagement with millennials -Grew social reach and engagement by a mix of great global & local content in social media-Set CRM-loyalty strategy and roadmap from infrastructure to development including mobile application to create better Starbucks experience• Guided the launch of new channel/product concepts/markets: “We proudly serve” “Reserve”, stores in 3 new cities, a new country Azerbaijan entry with a store in Baku• Sustained brand reputation, guided management of customer issues & crisis, directed Corporate Social Responsibility program-Starbucks’ first 360 campaign “Ben Büyüyünce” partnership with TOV (Tohum Otizm Vakfı). The campaign which included mass media & reached 15 million was the first awarded campaign(Kristal Elma & Felis PR)• Effectively managed & monitored annual marketing budget• Set marketing KPIs & closely followed up for continuous improvement• Led the relationship with all communication partner agencies

Istanbul, Turkey

Provided consultancy in marketing/ digital-social media marketing to different brands from different industries which included not only strategy but creative campaign ideas &execution.

Istanbul

Reported to Ogilvy Country Head• Promoted to lead the digital agency who is in loss and turned around to a company over achieving its targets by %25 each year, X3 its revenue• Led a team of 20 consisting of creatives, producers and client services. Set up and recruited the first Ford Blue Hive Team of 15 for transforming Ford’s digital presence to FordEngine• Acquired many local brands, and retained %85 of its existing clients. Listed in rooster of global brands which resulted in working with major global brands like P&G-Orkid• Supervised 3 major CRM programmes: Turkcell Platinum, Nestle Infant Nutrition & BAT BirLig• Leader for the “DigitalU” programme within Ogilvy Group, aiming to make all employees Digital thinkers & doers( enable with skills to deliver digital)• Won Kristal Elma & Effie Awards for the online campaigns created for brands like Orkid & Ford

Reported to OgilvyOne Managing Director•Helped local and global brands achieve their marketing objectives create awareness, increase sales, engagement, loyalty- by developing strategies, marketing communication plans and creative campaigns•These campaigns included various channels based on the brand’s budget like ATL- TV, press, radio, outdoor-, BTL, mobile, digitalwebsites/microsites, social media, viral, direct marketing etc•Worked with different brands from different industries: FMCG, F&B (Eti Form, Vivident, Mentos, Nestle, J&B, Johnnie Walker, Smirnoff, Anadolu Efes, Coca-Cola İçecek, Orkid, Avon, Colgate, Palmolive) Finance-Insurance (Garanti, Finansbank, BankAsya, Amex, Aksigorta, YK Emeklilik) ICT& Telecommunications ( Turkcell, IBM, Lenovo, Netaş, Yahoo Türkiye, SAP),Automotive ( Ford, Audi) Energy (BP) Other (DHL, BAT, Roche, Voyage,Marshall)•For global brands like IBM, Lenovo worked with different hubs across continents and with different cultures

Istanbul

At the Internet boom time, advised & supported companies/leaders on how to use Internet to increase their business success via the researches and the analyst reports.

Istanbul

The Appliance Division was Vestel’s global iniative, which aimed to provide easy access to Internet via cost effective set-top boxes. It had research&development team in Silicon Valley. Here deeveloped &executed marketing communication strategies and programs to create brand awareness as well as position it as the leader provider for US and European markets. Major activities included participation in global major fairs: CEBIT, CES,IFA, digital marketing & solution development where the products are used for specific industries like hospitality.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Thesis on services marketing

Bachelor Of Applied Science (B.A.Sc.), Computer Engineering

Education record