Mel Thorpe-Smith (She/Her) Email & Phone Number

Royal Leamington Spa, GB

Leamington Spa, England, United Kingdom

• Leading on all things brand, communications, and content.I’m most proud of:
• Creating the new company value proposition, mission, and vision.
• Executing a brand refresh and launching the new company website.
• Managing all communications surrounding the acquisition of TaxModel.

• Marketing & communications strategy
• Content strategy and planning
• Content writing
• Brand strategy
• Value propositions

Birmingham

• I was responsible for the development, deployment and ongoing refinement of the content strategy, to support Tonik's objectives for growth and brand awareness.As guardian of the Tonik brand, I was responsible for.
• Leading the marketing activity for all new products including go to market strategy and branding.
• Being fundamental in the success of a pilot energy sharing platform scheme.
• Managing the campaigns and activities resulting in Tonik winning awards for the Best Place to Work (Startups) and Energy Provider of the Year (Moneyfacts Consumer).

Warwick

• I created the company’s first marketing and communications strategy to support Zenzero’s objectives of attracting larger sized clients and being the leading provider of IT managed services.I was responsible for.
• Leading the marketing activities to launch new services including value propositions, messaging and buyer personas.
• Executing a brand refresh including website look, feel and content, as well as presentations and sales documents.
• Heading up an internal change team, to engage with employees across all locations.
• Project managing the implementation of Microsoft Dynamics as the company CRM.

Warwick

• I developed the communications strategy for the NHS Electronic Staff Record Programme (ESR), designed to get existing users to utilise more of the solution; increase the number of overall users; and ensure new.
• Establishing the Account's internal communications program.
• Creating and managing the stakeholder assessment and engagement plan.
• Being a key member of a taskforce set up to execute internal change initiatives designed to unite the new ESR Team in IBM.

Warwick

• I managed the marketing activity for all workforce management solutions as well as other healthcare products such as child health, radiology, electronic patient record, radiology and electronic whiteboard & virtual.
• Being involved with the company’s divestiture including having input into the Information Memorandum.
• Managing the user communications that were vital to ensuring the success of significant events such as the transfer of the service to IBM in 2015, the re-organisation of the NHS in 2013, and the introduction of Real.
• Writing the entries which resulted in us winning the 2010 British Computer Society IT Industry Awards 'Supplier of the Year’, and the 2009 E-Health Insider Award for 'Excellence in Healthcare ICT Service Delivery'.

Warwick

Warwick

Warwick

Warwick

University Of Warwick

• I was responsible for all local marketing activities, including customer travel seminars and presentations, as well as local radio and newspaper interviews. Key achievements:
• Awarded “most innovative campaign” by UK head office for local marketing campaign.
• Fronted “People like you” national marketing and advertising campaign, as the “Face of STA Travel” in the UK.

Bsc Business Administration, Marketing, Strategic Management, Economics

9 Gcses & 4 'A' Levels