Head Of Trade Marketing
CurrentDriving and Building a team to deliver big results... accountable for retail sales in a competitive environment.
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Arun Gupta is listed as General Manager - Trade Marketing Head at Panasonic India at Panasonic India, a with 1224 employees, based in Gurugram, Haryana, India. AeroLeads shows a matched LinkedIn profile for Arun Gupta.
Arun Gupta previously worked as Head of Trade Marketing at Panasonic India and Deputy General Manager - DA PM Team at Samsung India Electronics Pvt Ltd. Arun Gupta holds Executive Mba, Business Administration And Management, General from Indian Institute Of Management, Lucknow.
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- Exceptional result orientated with 20+ years of experience in all functions of marketing like Retail Management, Trade Marketing, Advertising, Sell-out Management, Digital Marketing and Channel Management. Out of the box thinking marketer always wanting to explore new ways of doing things. - Responsible for starting some of the Industry First “Best Practices” & Revamping of existing operations. Crave for detailing, Strategic thinking & strict adherence to timelines and ability to give clear direction has been the skills learnt over the years. Breaking of complex directions into simple ones for the team below is definitely the skill which has led to all the good work churned out. - Highly awarded and recognized employee throughout the career. From the coveted QBR award to Special Appreciation award, always tried to give best in whatever function. Have the "will to win", the energy and drive to tackle the significant challenge. - Have immense knowledge in using all required sales & marketing theories & strategies. Attended many trainings & trained many teams in sales fundamentals, marketing, team management etc. Believes in building brands & profits through Trade Marketing. Consistent performer with strong record of exceeding business targets regularly. Effective team leader, trainer and motivator with superior verbal and written communication. - Proven track record of Project Management, establishing networks, streamlining workflow & creating team work environment to enhance productivity.
Listed skills include Online Advertising, Customer Experience, Management, Project Management, and 10 others.
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A career timeline built from the work history available for this profile.
Gurugram, Haryana, India
Driving and Building a team to deliver big results... accountable for retail sales in a competitive environment.
Gurugram, Haryana, India
Part of DA PM Team, responsible for driving WM biz.
Gurugram District, Haryana, India
- Strengthen Profit base Up-Selling of Premium Products by Optimizing SKU (Stock Keeping Units for each Stores in Mass product by using Retail Mapping, Project Management & Retail Engagement, Store Inventory Management (Stock Out), Maximise Sell-out by working with dealers on Store Level, Long Term plan Execution. Understanding of sales process from stage from Demand Projection to Sell-In, Sell-Through & Sell-Out.- Supervising all activities related to achievement of growth in company's business, market share and P&L. Developing the sales forecasts as well as planning and executing the relevant strategies- Assuring the effective use of marketing budget for trade engagements, Formulating strategies to increase market penetration and network expansion in Market. - Responsible for creating demand through traditional way of Marketing and Digital Marketing (ATL, BTL & TTL).
New Delhi, Delhi, India
- Responsible for driving sellout in retail environment and managing marketing activities around it.- Integration of Marketing & Sellout to drive Biz. and ROI- Liaising with internal agencies & other external vendors for effective marketing communication; achieving the KPIs & MBOs.
Gurugram, Haryana, India
- Part of Retail Sales team in Head Office and leading/responsible for Marketing activities in Retail Sales environment.- Lead Retail enhancement team for creation of world class shopping experience at all retail sales stores.- Managing monthly RR marketing strategy, plan & budget with regions, attend JBP with partners & manage partner Co-op budget (ATL or BTL). Develop strong market sensing ability utilizing AKAM’S & SPC’s to provide timely inputs to Sales Head for proactive decisions (Competition benchmarking, promotions, new developments in Marketing & Retail Arena, etc.)- Act as custodian of all marketing initiatives in AV & DA biz respectively with strong back-up support for the biz team.
New Delhi, India
- Part of North Marketing team and was leading/accountable for Trade Marketing in Delhi, UP, Rajasthan and Uttranchal.- Identifying the sales need along with product & marketing team to develop local marketing plans.- Responsible for ensuring effective utilisation of monthly and special budgets.- Coordination with external vendors for effective marketing communication.
Gurugram, Haryana, India
- Part of project management team, centralisation of entire SPC program – reinvigorating the last mile (Awarded Global Best Practices).- Accountable for planning and executing SPC management program. In-shop demonstrator’s requirement analysis and identifying gaps to improve their performance. Creation of training module with the help of 2 professional agencies for product and soft skills.
Gurugram, Haryana, India
- Part of the Corporate Marketing Group, leading the E-CRM & Digital Communications. Accountable for planning and executing the online marketing programs, including banner advertising, E-mail Marketing, SEM, SEO and integrated marketing programs using Social Networking sites. Identifying the sales need along with the product team and developing online consumer promotional campaigns. Finalizing design before execution of Microsite & Electronic Data Mailers.- Acting as an In-charge and improving, enhancing, maintaining and managing B2C & B2B websites. Samsung India Website and Samsung India B2B/PVI Portal. Managing the product update, promotions and events on site across all the Samsung India divisions. Coordinating with HQ for all the CMS (Content Management Software) management and developments.- Responsible for ensuring the websites are easy to navigate, addresses the needs of consumers and sales team.
New Delhi, India
- Part of IT Group and responsible for online marketing communications. Responsible for initiating and maintaining relationships with online channel partners, executing e-campaigns for IT channel partners and handling schemes to enhance the IT product sale for regional distributors, system integrators and end customers. Implementing innovative and new lead generation methods.- Interacting and managing e-newsletter, promotional mailers being sent to national distributors, system integrators and regional distributors.- Taking care of E-mail marketing system developed to send electronic mailers. Liaising with various agencies and executing online marketing campaigns. Supervising, improving and updating the performance of channel partner’s websites; coordinating the development of system enhancements.
New Delhi, India
- Accountable for design and development of web design materials, sales & promotional materials and all web maintenance and updates.- Web Site Development and Maintenance, Brand Development, Marketing Coordination, Lead Generation- Serving as a Technical Expert to answer the queries of troubleshooting with the websites.
Other employees you can reach at panasonic.co.in. View company contacts for 1224 employees →
Neeraj Malik
Colleague at Panasonic IndiaGhaziabad, Uttar Pradesh, India
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AA
Akbar Ali S
Colleague at Panasonic IndiaChennai, Tamil Nadu, India
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Gourav Nandal
Colleague at Panasonic IndiaJhajjar, Haryana, India
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Dinesh Khati
Colleague at Panasonic IndiaDelhi, India
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Sanjay Das
Colleague at Panasonic IndiaIndia
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Krishnaraj Harinarayanan
Colleague at Panasonic IndiaTiruvallur, Tamil Nadu, India
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Richa Sharma
Colleague at Panasonic IndiaGurgaon, Haryana, India
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Anurag Kajla
Colleague at Panasonic IndiaDelhi, India
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Manish Sediwal
Colleague at Panasonic IndiaIndia
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Vijay Singh Rathore
Colleague at Panasonic IndiaPune, Maharashtra, India
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Quick answers generated from the profile data available on this page.
Arun Gupta works for Panasonic India.
Arun Gupta is listed as General Manager - Trade Marketing Head at Panasonic India at Panasonic India.
Arun Gupta is based in Gurugram, Haryana, India while working with Panasonic India.
Arun Gupta has worked for Panasonic India, Samsung India Electronics Pvt Ltd, and Ally N Bro.
Arun Gupta's colleagues at Panasonic India include Neeraj Malik, Akbar Ali S, Gourav Nandal, Dinesh Khati, and Sanjay Das.
You can use AeroLeads to view verified contact signals for Arun Gupta at Panasonic India, including work email, phone, and LinkedIn data when available.
Arun Gupta holds Executive Mba, Business Administration And Management, General from Indian Institute Of Management, Lucknow.
Arun Gupta is listed with skills including Online Advertising, Customer Experience, Management, Project Management, Business Development, Marketing, Marketing Strategy, and Team Management.
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