Melton Castro Email & Phone Number

Vallejo, CA, US

Vallejo, CA

San Francisco, California, US

• Enhanced performance and workflow through collaboration with channel leads, using analytics, industry best practices, and the latest trends.
• Implemented scalable processes, onboarding, and toolkits for the digital creative team.
• Mentored designers to elevate work quality and concepts and ensure brand consistency.
• Design-directed high-profile launches and top revenue promotions.
• Implemented Brand through partner sites and global and domestic partner sites.

San Francisco, California, US

• Design website pages and email campaigns for pharmaceutical product launches.
• Collaborate closely with copywriters and Creative Directors to conceptualize and implement homepage and landing page designs.
• Develop targeted email campaigns for segmented audiences.
• Create direct mailers to reach a broader audience segment for launch initiatives.

San Francisco, CA, US

• Strategized marketing concepts and directed content creation for campaign launches.
• Defined visual identity for social media, paid media, blogs, and email campaigns.
• Designed digital assets to support acquisition and retention goals.
• Enhanced digital engagement and customer experience through cross-functional collaboration, testing, and surveys.

• RECENT CLIENTS (Sept 2015-Present):
• Havas Agency, San Francisco, CA: Led the design for digital, direct mailer, and social media assets for the Kuvan Drug launch.
• Peet’s Coffee, San Francisco, CA: Created digital/print campaigns and in-store signage.
• New Seasons Market, Portland, OR: Designed digital/print assets for the annual Citrus campaign.
• Hanna Andersson, Portland, OR: Developed and produced digital holiday campaigns.
• IDL Worldwide, Portland, OR: Designed the Capabilities Brand Book, including style for infographics, icons, and layouts.

Miami, Florida, US

• Redesigned Shaklee.com’s home page, category, subcategory, and product pages, enhancing the shopping and checkout experience.
• Designed the mobile format of Shaklee.com.
• Contributed to new branding across product catalogs and four websites.
• Collaborated with development teams and directed contract photographers and illustrators.

New York, New York, US

• Founded/managed the digital creative team, ensuring strong and consistent online branding in all promotions, product launches, site pages and social media.
• Developed and implemented the process for creative digital requests, creating briefs, leading reviews, and coordinating with developers and business owners.
• Hired and managed a team of one full-time web designer and 3–4 freelance designers.
• Created branded email templates and graphic guidelines for e-blasts.
• Maintained site graphic updates, display banners, and social media (FB, YT, Pinterest).
• Created product photography guidelines and art-directed photo shoots for 3,000 products, launching the entire fleet of Bare Escentuals products online.

Bentonville, Arkansas, US

• Provided key lead design for ES2 (Entertainment, Sports, and Special Projects) campaigns.
• Defined campaign style and graphic guidelines.
• Responsible for the look and feel of the ES2 online, including centerpiece graphics for the home page, subsequent pages, banner ads, and emails.
• Strategized, conceptualized, designed, and executed a 4000-square-foot trade show space, including curating/visual merchandising all the featured categories.

San Francisco, CA, US

• Design and develop comprehensive marketing materials (advertisements, media kits, and mailers) to promote academy services.
• To enhance knowledge dissemination, create educational literature, including certification textbooks and patient education materials.
• Design the academy's annual meeting logo and establish the visual look and feel to ensure consistency and professionalism across all materials and reinforce the organization's position as the brand leader in the.

New York, NY, US

• Provided comprehensive branding and design services for corporate and retail clients, specializing in brand strategy, concept development, naming exploration, co-branding/franchise implementation programs, packaging.
• Directed design initiatives and supervised production processes, ensuring high-quality deliverables. My leadership has always been focused on delivering the best results.
• Conducted visual audits and prepared branding/strategy presentations that effectively communicate design concepts and strategies.
• Managed and designed diverse projects, including annual reports, corporate identity development, graphic standards manuals, corporate capabilities brochures, and Web design.
• Partnered with prestigious clientele including Good Guys, Domino’s Pizza, Intelsat, Progress Energy, Clark Retail Enterprises, BackWeb Technologies, Tennessee Valley Authority, Ion Systems, e-Silicon, Merrill Lynch.

New York, US

• Design support for the internal creative department within Discovery Communications, Inc., specializing in the conception, design, and execution of promotional materials across various mediums.
• Spearheaded the development of print advertising campaigns, meticulously crafting visually captivating designs to promote the company’s 13 cable networks and 126 stores.
• Directed title treatment design and identity standards, ensuring brand consistency and recognition across all promotional materials.
• Conceptualized and produced collateral pieces to support marketing initiatives, effectively communicating key messages to target audiences.
• Creating immersive and engaging book designs for customers in the company’s retail outlets.

• Executed diverse projects encompassing annual reports, corporate identity development, corporate capabilities brochures, standards manuals, packaging designs, promotional materials, and corporate campaign and program.
• Provided expert consultation and innovative solutions tailored to clients' unique needs and objectives.
• Cultivated partnerships with esteemed clientele, including GE Information Systems, Circuit City Stores, Friedman Billings Ramsey, the Washington Post Company, Telebit, Alcatel, Columbia Energy Group, Pepco, Concert.
• Leveraged creative expertise and technical proficiency to deliver impactful design solutions that effectively communicated client messaging goals and enhanced brand visibility.

• Provided comprehensive design services encompassing print and presentation graphics, catering to corporate and departmental needs.
• Successfully brought to life many design projects, including corporate and department press kits, posters, signage, logo design and application, newsletter design, print advertisements, brochures, and convention.
• Utilized various media and printing techniques such as offset printing, screen printing, color plotting, and film transparencies to ensure optimal visual presentation and communication effectiveness.
• Demonstrated proficiency in leveraging diverse design tools and technologies to achieve desired outcomes and meet client specifications with precision and creativity.

• Engaged with diverse clients, including American Farmland Trust, Brookings Institution, National Park Service, Smithsonian Recordings, Greenway Communications, and AIA Press throughout project conceptual, layout, and.
• Managed various design initiatives encompassing publication design and layout, newsletters, brochures, books (interior and cover), posters, annual reports, invitations, letterhead and stationery, CD box sets, and.
• Collaborated closely with clients to understand their needs and preferences, ensuring project deliverables aligned with their objectives and brand identities.
• Created visually captivating and meticulously executed design solutions that effectively conveyed client messaging and resonated positively with target audiences.

New York, NY, US

Illustrated 22 information graphics for USA Today USA Snapshots, weather features, locator maps, and center piece art for articles.

Designed posters, logos, event flyers and t-shirts. Worked with printers, pre-press companies and paper vendors to manage and budget print projects.

Bachelor Of Science, Advertising Design

1 Semester Course, Macromedia Tools For The Web: Freehand, Flash, Fireworks

1 Semester Course, Html, Flash, Dreamweaver