Michael Melton Email and Phone Number
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Entrepreneurial, Efficient, Curious and Passionate product-focused digital director with 12 years experience in the eCommerce space. Collaboratively fuses consumer, business, tech and partner needs to find mutually beneficial digital solutions that drive conversion focused KPIs. Facilitates a mutually-agreed clear definition of success across cross-functional stakeholder groups to deliver on aggressive business goals. Capable of simultaneously solving today's problems with existing capabilities, developing and executing toward a long-term roadmap, and driving innovation.
Fossil Group, Inc.
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Director Of Ecomm Product ManagementFossil Group, Inc. Aug 2022 - PresentRichardson, Texas, Us
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Director - Business DevelopmentAdidas Dec 2021 - Jul 2022Herzogenaurach, Bavaria, De•Exploring, establishing, and executing new business opportunities based on company targets, product specifications, market data and budget factors•Utilizing a diverse data sets to build and evolve a growth-focused team strategy and digital roadmap•Coordinating globally seated cross-functional team to align roadmaps and execute against projects that drive benefits for all teams involved•Leading aggressive market expansion project which will unlock $56M in annual incremental sales by Q1 2023•Driving additional business through existing capabilities to outpace H1 department target by 44% -
Senior Product Owner - Digital Partner ExperiencesAdidas Oct 2020 - Dec 2021Herzogenaurach, Bavaria, De•Owned digital roadmap creation and backlog refinement for the Elevated Partner Experience within adidas eCommerce platforms•Coordinated development work across multiple engineering teams, in 4 different time zones, to deliver a localized best-in-class digital experience•Executed high traffic 'hype' timed release sales for all eCommerce markets globally (across 10 time zones)•Managed confidential photography pipeline, market attribution, SIT, and UAT for all markets and platforms
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Senior Manager - Digital Experience OptimizationAdidas Aug 2018 - Oct 2020Herzogenaurach, Bavaria, De•Drove explosive growth 35% increase in app share of business) for the adidas app through the creation of a NAM app-specific strategy and KPI reporting•Increased app daily revenue 215%), daily active users 169%), and unique user conversion rate 44.9%) within first year of app ownership•Developed and executed a conversion focused adidas.com site tool strategy to increase .com revenue contribution by 43.6%•Operated as market product owner to drive experience optimization across upper and lower funnel adidas.com and adidas app areas
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Manager - Digital User ExperienceAdidas May 2016 - Aug 2018Herzogenaurach, Bavaria, De•Managed consumer-focused AB testing, user testing, and personalization programs with focus on full-funnel conversion optimization•Collaborated with analytics team to improve experience tagging, experience reporting, and experience insight creation•Integrated with global product ownership team to inform and prioritize experience optimization and creation
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Specialist - Digital ProductionNike May 2015 - May 2016Beaverton, Or, Us•Created localized build notes for all Nike.com women's content across 27 locales•Partnered with product and engineering teams to ensure digital product met the future platform marketing needs•Optimized linking strategy, copy creation, photography pipeline, file retouching and visual layout for all weekly marketing refreshes -
Associate Web ProducerGap Inc. May 2013 - May 2015San Francisco, California, Us•Utilized CMS to build, approve, and schedule publication for daily content on Piperlime.com and Gap.com•Partnered with Creative, Marketing and Merchandising teams to land final approvals for copy, linking, pricing, photography, sort order and publication times•Optimized photography request pipeline and communication between photo studios, main office, and DCs in 3 time zones 250 SKUs per week) -
Digital Merchandise CoordinatorGap Inc. Sep 2010 - May 2013San Francisco, California, Us•Managed product attribution, product copy creation, category navigation and photography requests for 3 categories 6,500 SKUs per quarter)•Developed and executed data-driven merchandising strategies to drive conversion and sell through KPIs•Acted as planner and buyer for 6 outdoor vendors
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Project ManagerThe Kahala Group Sep 2005 - Aug 2010•Negotiated contracts for all construction projects 1015 projects per year)•Sourced, negotiated, procured, and timed deliveries for all building materials•Operated all construction projects at 96% OTIF Rate
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Sabbatical - English Language TeacherFreelance Jan 2008 - Feb 2009• Delivered instruction in ESL encompassing reading, grammar, composition and literature, working with teachers in other subjects to integrate skills across curriculum.
Michael Melton Skills
Michael Melton Education Details
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California Polytechnic State University-San Luis ObispoCommunication Studies -
Cuesta College
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San Luis Obispo High School
Frequently Asked Questions about Michael Melton
What company does Michael Melton work for?
Michael Melton works for Fossil Group, Inc.
What is Michael Melton's role at the current company?
Michael Melton's current role is Director of eComm Product Management at Fossil Group | ex- adidas, ex- Nike, ex- Gap.
What is Michael Melton's email address?
Michael Melton's email address is mi****@****ail.com
What is Michael Melton's direct phone number?
Michael Melton's direct phone number is +197123*****
What schools did Michael Melton attend?
Michael Melton attended California Polytechnic State University-San Luis Obispo, Cuesta College, San Luis Obispo High School.
What are some of Michael Melton's interests?
Michael Melton has interest in Children, Trail Running, Codecademy, Podcasts, Technology, Travelling, Yoga, Environment, Meditation, Reading.
What skills is Michael Melton known for?
Michael Melton has skills like Retail, Marketing, Merchandising, Social Media, Customer Service, Fashion, E Commerce, Project Management, Social Networking, Microsoft Excel, Visual Merchandising, Cross Functional Team Leadership.
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