Michael Melton Email & Phone Number

Richardson, Texas, US

Herzogenaurach, Bavaria, DE

• Exploring, establishing, and executing new business opportunities based on company targets, product specifications, market data and budget factors
• Utilizing a diverse data sets to build and evolve a growth-focused team strategy and digital roadmap
• Coordinating globally seated cross-functional team to align roadmaps and execute against projects that drive benefits for all teams involved
• Leading aggressive market expansion project which will unlock $56M in annual incremental sales by Q1 2023
• Driving additional business through existing capabilities to outpace H1 department target by 44%

Herzogenaurach, Bavaria, DE

• Owned digital roadmap creation and backlog refinement for the Elevated Partner Experience within adidas eCommerce platforms
• Coordinated development work across multiple engineering teams, in 4 different time zones, to deliver a localized best-in-class digital experience
• Executed high traffic 'hype' timed release sales for all eCommerce markets globally (across 10 time zones)
• Managed confidential photography pipeline, market attribution, SIT, and UAT for all markets and platforms

Herzogenaurach, Bavaria, DE

• Drove explosive growth 35% increase in app share of business) for the adidas app through the creation of a NAM app-specific strategy and KPI reporting
• Increased app daily revenue 215%), daily active users 169%), and unique user conversion rate 44.9%) within first year of app ownership
• Developed and executed a conversion focused adidas.com site tool strategy to increase.com revenue contribution by 43.6%
• Operated as market product owner to drive experience optimization across upper and lower funnel adidas.com and adidas app areas

Herzogenaurach, Bavaria, DE

• Managed consumer-focused AB testing, user testing, and personalization programs with focus on full-funnel conversion optimization
• Collaborated with analytics team to improve experience tagging, experience reporting, and experience insight creation
• Integrated with global product ownership team to inform and prioritize experience optimization and creation

Beaverton, OR, US

• Created localized build notes for all Nike.com women's content across 27 locales
• Partnered with product and engineering teams to ensure digital product met the future platform marketing needs
• Optimized linking strategy, copy creation, photography pipeline, file retouching and visual layout for all weekly marketing refreshes

San Francisco, California, US

• Utilized CMS to build, approve, and schedule publication for daily content on Piperlime.com and Gap.com
• Partnered with Creative, Marketing and Merchandising teams to land final approvals for copy, linking, pricing, photography, sort order and publication times
• Optimized photography request pipeline and communication between photo studios, main office, and DCs in 3 time zones 250 SKUs per week)

San Francisco, California, US

• Managed product attribution, product copy creation, category navigation and photography requests for 3 categories 6,500 SKUs per quarter)
• Developed and executed data-driven merchandising strategies to drive conversion and sell through KPIs
• Acted as planner and buyer for 6 outdoor vendors

• Negotiated contracts for all construction projects 1015 projects per year)
• Sourced, negotiated, procured, and timed deliveries for all building materials
• Operated all construction projects at 96% OTIF Rate

• Delivered instruction in ESL encompassing reading, grammar, composition and literature, working with teachers in other subjects to integrate skills across curriculum.

Bachelor Of Arts - Ba, Communication Studies

Education record

Education record