Andy Melton Email and Phone Number

www.himalayausa.comwww.himalayawellness.com

http://www.himalayausa.com/http://www.himalayawellness.com/

Charged with delivering revenue and share targets for Gumout, Black Magic and Slick 50. Steering brand activation into new consumer touch-points and partnerships, driving increases in consumer engagement, retailer integration and alignment with growth opportunities. Successes include rallying leadership around the opportunity to capture growth in new segments leading to new product launches and a new consumer and customer value proposition. Launch executed across touch-points including micro-site, trial driving contests, social media engagement, digital, print and radio advertising, CRM, POS and in-store activation.

Delivered 3 years of growth with strategic investments in opportunities to offset losses on traditional business. Led the evolution of a must-win business into new category dynamics.P&L ownership of the loose leaf portfolio that includes premium and value brands with 45% market share. Achieved record profit and share in the face of increasing challenges including price brand threats, changing regulations and reduced merchandising.Successes included launching a new private-label brand, delivering growth on a premium product in a recession environment, establishing a consumer engagement dialog in a mature category and driving growth in large size units through trade promotion and partnerships.

Brand development responsibility for this value brand in the fastest growing convenience channel category. Delivered share and volume growth by focusing on consumer engagement to increase relevancy and on database activation to reach competitive prospects.Key accountabilities included agency management, spending plans, volume and promotion forecasting and interfacing with manufacturing.

Stewardship of marketing plan development and execution for Hammermill, the number one selling brand of copy paper.

Challenged with identifying opportunities for growth on the Hammermill brand of cut--size paper and new ways to create and communicate a value proposition in a commodity category.

Identified unique challenges facing the brand’s entry into the sing-a-long audio market. Developed an 8-quarter sales forecast and model to reduce uncertainties for line extensions on the top selling direct-to-video title.

Responsible for developing and implementing media strategies and achieving related budget and effectiveness goals for agency accounts in the banking, tourism and outdoors industries.

Responsible for media buying on smaller agency accounts and managing media discrepancy processes.