Lead social & influencer strategy, planning, execution and budget for Ourself social channels with a focus on brand development.

Member of the founding team - helped with the creation, incubation, and deployment of a new brand.

(Acquired by Colgate Palmolive). Hired to lead social and influencer strategy and execution, with goal to build and grow online presence in the US market.

• Development and management of our corporate marketing plan and corporate social media plan, including the corporate budgets for each area;• Development and execution of corporate marketing strategies, campaigns, and events, including promotion and incentive programs;• Content Marketing including copywriting of website content, blog articles, landing pages, product description, marketing materials, ads, copy and social media management.• Coordination and planning of advanced social media campaigns to ensure exceptional customer experience and response, including the development of effective e-commerce protocols (including ongoing evaluation of the effectiveness and functionality of the corporate website), building key partnerships with celebrities and influencers to enhance digital media content and a reputable e-commerce business.• Management, development, and creation of all marketing materials for B2B and B2C.• Management of new product development in conjunction with our R&D and cross functional partners;• Development, sourcing, and management of relationships with our social monitoring and platform partners;• Recruitment, oversight, and monitoring of our Marketing and Social Media Team;• Establishment of KPIs, including data analysis for campaign strategy improvements;• Performance of advanced market research analysis for business development initiatives in new markets, including product demand, competition, pricing, marketing initiatives, and related factors• Preparation of reports to corporate owners based on the compilation/evaluation of statistical, economic, and quantitative data concerning marketing program performance.

Executive Assistant Intern at the Office of Defense Cooperation• Assisted the Senior Defense Official/Defense Attaché when engaging with the Uruguayan Ministry of Defense in important matters of international relations