Melva Lloyd Email & Phone Number

White Plains, New York

White Plains, New York

• Serve as point of contact for all media and external matters related to digital content.• Manage and edit church’s website and all social media platforms: Facebook, Instagram, Twitter and YouTube.• Track analytics with the goal of increasing visibility, traffic and impact.• Work with church administrative assistant to manage publication design, production and distribution to platforms.• Collaborate with senior management to develop multi-media content adaptation to video and audio platforms, including streaming.

New York, New York

• Develop original concept, executive produce and edit multiple digital series for MSGNetworks.com, averaging 60% higher views than all other content on site and social media platforms.• Serve as digital host of Knickstagram, a MSGNetworks.com weekly series featured on Instagram that followed the social media activity of the New York Knicks.• Serve as digital host of Live From The Garden, a pregame feature that quizzes fans on various topics surrounding the New York Knicks and New York Rangers.• Coordinate talent and crew for various shoots, including establishing call times and creating editing timelines to ensure deadlines are met.• Collaborate with the network art director to create graphic packages for original digital series.• Assist with production on various field shoots for content that airs on MSG Networks and MSGNetworks.com.• Perform the duties of lead editor for daytime video production on MSGNetworks.com; which includes producing and editing highlight packages and post-practice video for teams covered by the network and editing podcasts for iTunes.

New York, New York

• Managed all video content on MSG.com including post-practice, pregame, and postgame video for seven New York and New Jersey area teams.• Produced and edited original video content that ran in conjunction with programming on the MSG • Edited podcasts and video blogs for both the New York Knicks and New York Rangers.• Managed content for MSG Network’s Cablevision OnDemand channel.• Provided weekly video reports tracking content performance on MSG.com and iTunes.