Melissa Baumgaertner Email & Phone Number

Los Angeles, CA, US

Marina Del Rey, California, United States

• Lead cross-functional initiatives to enhance email and in-game marketing strategies across EA’s portfolio, acting as a key liaison among Growth Planning, Connected Technology, Analytics, and Content teams to drive.
• Develop and implement best-in-class lifecycle marketing playbooks and training materials, standardizing email and in-game content strategies across live services, launches, and iterative releases
• Collaborate with franchise-dedicated Lifecycle Marketing planners to create a portfolio-wide view of activity, providing accurate forecasting and improving channel plan visibility
• Identify and drive automation opportunities based on real-time player data, coordinating with internal teams to scale CRM and Lifecycle Marketing efficiencies across channels

Los Angeles, California, United States

• Served as an audience expert and strategic planner for entertainment and hospitality brands to deliver an earned media-focused marketing approach.
• Led the development of an online community shifting focus from transactional recognition to advocacy building which required creative vision, content strategy, and programming to operate and scale activities.
• Project managed and produced a programmable campaign with operational processes to deliver content-creator collaborations and on-site activations coordinated with stakeholders and vendors.
• Actively ensured client’s social media needs were met due to the oversight of the creative production with brief development, approval of concepts, and finalizing content for publishing.

Universal Parks & Resorts

• Designed and built an advocacy program to achieve brand goals to extend share of voice and recognition, which introduced new business capabilities, processes, and a fan journey methodology.
• Cultivated and onboarded internal and external cross-functional partnerships to champion, implement, and expand initiatives ultimately becoming key players in achieving program goals.
• Spearheaded 30+ activations initiated by comprehensive project plans from planning to facilitating activities, stakeholder buy-in, creative concepting and execution.
• Tested multifaceted projects that identified solutions for program improvement, long-term opportunities, and cost benefits effectively achieving multiple team objectives.

Universal Orlando Resort

• Led the brand’s social media presence gaining 20% channel growth YOY through the oversight of content strategy, programming, and asset development.
• Designed and led process improvements and utilized an internal management system to create efficiency and scale while keeping direct reports and stakeholders on track with key deliverables.
• Supported Marketing teams by managing social content and experience development efforts for Universal’s loyalty program that continued to drive member growth, retention, and acquisition.
• Executed product development and marketing opportunities for 22+ experiential events and activations increasing brand loyalty and earned media.

Universal Orlando Resort

• Played a role in building the Content Engagement team ultimately leading 5 with their development into effective content storytellers.
• Developed and project-managed integrated campaigns for 5 yearly marquee events and multiple new attraction openings with integrated strategic approach plans including actionable steps effectively delivering against.
• Managed communication and coordinated access, travel, expenses, and production for influencer partnership collaborations while ensuring their visit was met with tailored experiences.

Universal Orlando Resort

• Established an audience-first approach to social engagement and content storytelling ultimately enhancing experience across Universal Park’s social channel footprint.
• Identified and synthesized business needs, gathered ongoing feedback, and managed expectations on tactical progress with the immediate team, key stakeholders, and leadership.
• Activated live engagement centers, which required the coordination of a centralized team for real-time content capture, publishing, and 1:1 engagement.
• Wrote briefs, art directed, and produced in collaboration with teams for always-on and campaign-specific assets.

Disney Sports

• Consulted and supported all levels of Cast Members with targeted communication insights formulated into actionable plans and resources.
• Collaborated with senior leadership on initiatives (events, communication, keepsakes) to create an inclusive team culture, which achieved an increase in morale and participation.

Resorts And Magic Kingdom Park

• Wrote and designed effective editorial publications and tools with distribution management for timely delivery.
• Influenced senior leadership on communication strategies and actionable approaches for new experiences and impacts.

Disney's Hollywood Studios

Downtown Disney

Bachelor Of Arts, Graphic Design

Applied Associates Of Science Degree, Graphic Communications