Melvin Kohn Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Led large scale strategy projects focused on customer driven organic growth. Sample projects and accomplishments include:• Promoted to Manager within one year; awarded top Strategy Manager award for 2018 (one of six recipients nationally)• Developed cross-functional market development strategy and detailed tactical plan for portfolio of pipeline Alzheimer’s products; strategy materials presented to head of US commercial organization to secure $20mm+ in FY19 funding• Led development of global patient segmentation strategy for pharmaceutical product in the cardiovascular space, supported by quantitative and qualitative research; segmentation strategy presented to CEO and executive committee to inform refocus of global brand strategy• Led design of customer engagement strategy for asthma product in collaboration with brand Sales and Marketing leadership; strategy developed through ethnographic research with physicians and nurses, with multiple strategy components currently in pilot phase for future full-scale execution•Developed Deloitte customer journey methodology in life sciences space and led full-scale pilot to understand and optimize patient journey across multiple disease areas

Greater Los Angeles Area

• Developed Westin and Le Meridien positioning for small group meetings, including meeting programming, room design, and technological resources• Developed concept for Westin “Sleep Well” menu offering, executed globally and found in all Westin hotel rooms today

New York

• Oversaw teams of up to six consultants, managed day-to-day client interactions, and worked with associate partners / partners to design and execute project plans• Collaborated with cross-functional client team to develop full-scale business models for two new business opportunities in the cardiovascular space; business models approved Global Steering Committee for further development and implementation• Designed and oversaw analysis of transactional data to identify gaps in execution of pricing strategy in range of ~$10mm in ‘quick-wins’ for flexible packaging client; conducted customer research and client workshops to develop quantified, value-based pricing strategy• Developed public policy value proposition and implementation tools for pharmaceutical product, incorporating insights of cross-functional client team and external experts, and contributing to development of new business opportunities during course of project

• Led corporate-level opportunity assessment for biotech firm, subsequently working with client team, including representatives of commercial, medical, and policy organizations to manage successful implementation of strategy• Oversaw project management for successful, on-time launch of new pharmaceutical product in US; worked with head of Canadian business unit to implement best practices for Canadian launch of same product• Led analysis and redesign of peer-to-peer speaker program for three pharmaceutical products, focused on eliminating organizational inefficiencies and inconsistencies to improve recruitment and customer experience of speakers

New York

• Developed quantitative analysis to identify opportunities to streamline direct-to-customer distribution strategy of Peruvian beer manufacturer• Led analysis and sizing of skincare market for cosmetics company across four skincare product categories; analysis dashboard utilized to refresh marketing strategy annually

Master Of Business Administration (Mba), Marketing, Entrepreneurship And Innovation

Activities and Societies: Dean's Service Award recipient; Special K! (Executive Director); Innovation and Design Club; Pride at Kellogg

Ab, Psychology, Spanish

Activities and Societies: Harvard Opportunes (President, Business Manager), The Harvard Crimson (News Editor), Chinatown Afterschool.