PowerA is a leading provider of officially licensed Nintendo, PlayStation & Xbox video gaming controllers, power charging solutions and headsets. PowerA has a multi-year track record of partnering with the leading gaming platforms and title publishers which include Pokémon, Super Mario, Bethesda, Activision and many others in the console gaming industry.• Serve as a product expert on the marketing team to support sales, customers and customer service.• Responsible for developing consumer-facing product names, copy, feature sets, and messaging for various channels. Ensure product copy and content are localized for APAC markets.• Responsible for product portfolio/lifecycle management from managing roadmap, pricing, NPD launch process, SKU rationalization, product positioning and competitive strategy.• Responsible for developing and implementing go-to-market and annual product marketing plans to drive sales growth.• Drive communication around product marketing initiatives, champion product training and support customer presentations.• Own asset creation such as product photography, lifestyle imagery, video content, product literature, sales enablement materials and more.

Maxsoft is Nintendo's sole representative and official distributor of Nintendo products in the region of South East Asia, which includes territories of Indonesia, Malaysia, Philippines, Singapore and Thailand.• Strategize and champion all marketing efforts (Trade Marketing, Digital Marketing and Retail Partners) for new game launch for both offline and online marketing campaigns and communication mix in Southeast Asia Region; manage and provide marketing direction for country-based teams in 3 key markets in Singapore, Malaysia, Indonesia and 2 emerging markets in the Philippines and Thailand.• Recruit and lead a team of 3 to run the daily marketing activities from building, maintaining, and updating the company website and social media platforms with new contents and promotions.• Partner closely and ensure creative agencies/external partners adhere to brand guidelines and legal compliance for all marketing collaterals; liaise and negotiate terms with media owners and venue owners for media scheduling, buying activities and events launch.• Managed and work with both ATL & BTL, Media, Digital and Public Relations agencies, external media partners and internal stakeholders within the organization to adhere to brand guidelines and legal compliance for all marketing collaterals; liaise and negotiate terms with media owners and venue owners for media scheduling, buying activities and events launch.

Always Marketing Services is one of the largest shopper marketing agencies within the WPP Network in the Asia Pacific, offering end-to-end integrated shopper-retail- field marketing and activation solutions.Key Project with Intel • Executed retail marketing initiatives for Intel to boost in-store visibility through eye-catching visual merchandising such as permanent and semi-permanent display fixtures• Delivered bite-sized monthly onsite classroom training sessions on product knowledge, customer engagement strategies and upselling tactics for retail sales personnel• Ensured 50 reseller stores (Newstead Technologies, Gain City, Challenger, Best Denki) are updated with the latest product and marketing initiatives, including integration into ad-hoc marketing campaigns

JacobAmanda is a creative agency with several offices in Asia that specialise in generating promotion ideas for shopper marketing campaigns, event planning and execution, design & production of 2D and 3D promotional material, shop delivery & installation of promotional material, as well as back-end admin support of campaign execution.• Responsible for managing field marketing budget of up to S$15,000 per campaign and oversaw smooth execution of field marketing campaigns such as festive roadshows and new product launches for Nestle Products (Nespresso & Milk Powder).• Ensure all marketing collaterals (print, online, outdoor) were produced in line with brand guidelines.• Conducted market research on existing campaigns, analysed trends and compiled analysis into management reports to support business development activities.

• Founded & nurtured company from the ground up, with complete responsibility for all major business operations, including recruitment of kitchen crew and procurement of F&B materials (ingredients, sauces).• Managed digital and social media marketing platforms such as Facebook Page, Instagram & official website.

Ingram Micro Asia Ltd is a leading wholesale provider of a wide range of computer products in the Asia Pacific.Responsible for product and inventory management for Samsung, LG Large Format Commercial Displays & Solutions and Apple Products.

Tekmedia Solutions is a marketing company that provides human resources management, event management, manpower recruitment, product & sales training and visual merchandising to Consumer Electronics companies.Account management for Hewlett Packard IPG (Imaging and Printing Group) division's retail operation• Managed monthly staffing budget of up to S$50,000 to run recruitment and deployment of field sales teams of up to 25 promoters per team at major retailers such as Best Denki, Challenger, Courts & Harvey Norman• Solicited customer feedback on product & marketing campaigns through promoters and generated reports for the trade marketing manager to share at management meetings• Oversaw HR matters such as recruitment, manpower allocation, training and payroll for the field sales teamAd-hoc Projects/Duties• Provided ad-hoc event staffing solutions for clients such as Angliss Singapore 1855 and Laneige• Provided visual merchandising support to HP PC & Notebook, Asus Mobile

Key Project with Hewlett Packard IPG (Imaging and Printing Group) division's retail operation• Conducting retail store visits, managing HP Printer demo sets and induce sell-in of the printers to 5 major resellers such as Best Denki, Challenger, Courts, & Harvey Norman and setting up of major IT trade shows