“I believe that the sound of the voice creates trust and gives credibility to brands.” Melvin Rivera helps entrepreneurs, companies/organizations and professionals to reach Spanish language audiences. He provides advice to define a content marketing strategy, create a podcast that engages the target audience, gain confidence, develop a community and achieve objectives. He also produces branded podcasts for companies.Rivera experience comes from radio, content marketing, publishing, strategy development, consultancy and podcast production. He has previously worked in radio as an announcer, producer and general manager, and received the INTRE award in Puerto Rico for producing the best public service campaign for the national radio. He later moved to Miami to lead publishing and marketing for 22 countries in the Americas. Melvin was also a Digital Director in Virginia, where he promoted digital innovation. Finally, he was a Global Publishing Director leading a team that advised and trained executives in marketing strategies, publishing and digital innovation in 150 countries. In 2006, Melvin created his first podcast. He started his second in 2014 and the third in 2016. In 2017, he received two awards from The Latin Podcast Awards for producing the best podcasts in two categories. In 2018, he started his fourth podcast, which updates daily.Through podcasts, blogs, Facebook groups, face-to-face training and workshops, Rivera has helped hundreds of people to create or improve their podcasts.Internationally recognized as a leader in Spanish language podcasting, Melvin regularly asked to speak at podcasting events. He has been interviewed about Spanish language podcasting trends in more than 25 podcasts from different countries, including Forbes Daily and the TEAFM Radio School from Spain.Holding an MBA in marketing, his specialties include: content marketing strategy, podcasting, branded content and digital innovation.