Melvin Sie Email & Phone Number

Rijswijk, Zuid-Holland, Nederland

An international position where I'm accountable for increasing the online maturity of the different Aegon countries by supporting (senior) management in spotting and executing opportunities and best practices. My projects are focused on the usage of the Google Marketing Platform products and impacting bottom-line result with an holistic online marketing approach. Here I did numerous audits, prioritized work and created roadmaps.Furthermore, I'm responsible for spotting AI/ML solutions within the online marketing landscape and guiding the implementation/pilot from start till end.

Den Haag En Omgeving, Nederland

A position as internal consultant where I analysed customer behavior on the website via Google Analytics, made funnel analyses, dashboards and connections with other databases to gain insights for the business to act on. These insights were both from a service point of view, targeting NPS, call reduction or self services. As they were from a sales perspective to optimize performance by analyzing the customer journey, marketing campaigns or spend effectiveness.

Did a master thesis on the drivers of consumer trust in financial companies and how trust effects the NPS.

Alphen Aan De Rijn

Bachelor thesis on the needs of segments Leadpfrog is targeting. Creating and optimizing the reseller program.

Master Of Science (Msc), Marketing Management

Pre-Master Marketing Management

Pre-master van september 2015 tot februari 2016.

Bachelor Of Applied Science (Basc), Marketing / Commerciële Economie (Ce) - Specialisatie Marketing En Sales