Develop and implement data-driven strategies to enhance brand recognition and drive enrollment for Howard University's online programs through targeted marketing campaigns and partnerships. Ensure our messaging aligns with our core values to support the University's ongoing growth and success.

Developed and executed strategies to advance mission and programs through content creation, marketing campaigns, and public relations initiatives to increase brand recognition, enrollment, and fundraising- Developed the Giving Tuesday small donors campaign strategy, grossing over 32K, and created a benchmark- Devised agile marketing strategy resulting in a 10% increase in admissions inquiries - Implemented omnichannel strategy that increased and improved website traffic, audience reach, impact, and engagement

Strengthened brand recognition, increased revenue, web traffic, and awareness of resources and support services - Developed and executed the 2021 Year-End Giving small donors campaign strategy, grossed over 30K, and created a benchmark- Created a new revenue stream through podcast advertisement earning 25K in 2021 - Implemented social media strategies resulting in a 15% annual increase organically- Managed the creation of ads, brochures, infographics, videos, and other promotional content - Developed and implemented Quality Improvement Plan to assess webpages content, programs, and campaigns' impact

Developed communications and digital marketing strategies and served as content creation innovator - Implemented marketing strategy for Parent Training program resulting in increased sales from 15% to 24% - Rebranded podcast format resulting in a 70% annual increase in downloads/plays from 2018-2022- Identified opportunities to increase membership resulting in a 10% increase in 2019

Produced and managed content to increase brand recognition and offerings- Expanded social media audience reach organically by 12% percent - Increased the rate of educational webinars participants by 8% percent- Developed, edited, and produced content for educational and promotional purposes

In my role as an owner and manager of a bustling four-chair salon, I successfully maintained an exceptional 95 percent client retention rate and a 4.9 rating on Yelp by continuously understanding and fulfilling the specific needs of our diverse clientele. Alongside this, I had the privilege of working as an educator and platform artist for L'Oreal USA/Mizani. In this capacity, I effectively communicated and showcased best practices, demonstrating the remarkable qualities of our products at various sales events, trade shows, and seminars.

Developed varied marketing and communications content- Secured media coverage for the 2016 Annual Conference- Managed, directed, and edited videos; wrote articles and posts for the website and social media platforms

Managed social media channels and campus events communication- Drafted articles and news releases - Created and implemented social media strategies for campus events

Managed social media channels- Implemented social media strategies to expand brand recognition and campus activities

- Hosted, produced, directed, and edited student TV productions - Camera operator- Preformed studio setup

- Camera operator- Teleprompter operator- Performed studio setup- Assisted and prepped guests for recording

- Learned the fundamentals of working in a news organization