Melvin Leonardo Email & Phone Number

Auckland, New Zealand

Campaign Management- Plan and execute integrated marketing campaigns, including email, social media, digital advertising, and events.- Collaborate with internal teams (such as creative, and digital marketing) to ensure campaign alignment and timely execution.- Brief creative and media partners on campaign objectives, timelines, and deliverables.- Coordinate campaign logistics, including scheduling, asset management, and budget tracking.- Monitor campaign performance metrics and analyse data to optimise campaigns and improve ROI.- Assist in the creation of campaign overviews, presentations, and reports for stakeholders.Event and Local ActivationsCo-ordinate and project manage key events:- Develop theme, project timelines, socialise them and keep them updated to ensure events run to agreed timeframes.- Liaise with the Web Content and Optimisation Specialist on website updates relating to events.- Liaise with the sales support and tutor teams to ensure buy in and support at events.- Work to agreed event budgets.Brand Projects- Support the Senior Marketing Manager on development and roll out of branded elements, signage, and relationships/ partnerships in and on campus and throughout documentation and collateral.Collateral development- Support campaigning with development of collateral in line with campaigning messaging.- Support Vocational colleges on ad hoc collateral and documentation support aligned to our brandsDigital support- Manage owned digital channels (Meta, Tiktok, YouTube, LinkedIn)- Support the Web Content and Optimisation Specialist on updates to the websites- Responsible for developing content for websites- Development of Customer Nurture programmes using Adobe MarketoFinance support- Raise and Receipt PO’s- Coordinate budget reporting as when needed

Pyrmont, New South Wales, Australia

Content and Campaign Management, Process Optimisation:- Collaborated closely with designers and media teams for effective campaign execution.- Ensured strict adherence to brand guidelines across all marketing campaigns.- Managed campaign budgets, ensuring cost-effective use of resources and alignment with financial goals.- Optimised internal processes, enhancing the efficiency of the Marketing Operations team.- Worked with key stakeholders to streamline operational workflows and manage product pricing within CampaignTrack.- Audited marketing expenditures and secured premium placements on listing portals.- Approved final social media content, ensuring brand consistency.Team Management:- Supervised and managed 17 Marketing Campaign Coordinators, Virtual Assistants, and Social Media Coordinators.- Fostered a high-performance culture among team members to facilitate both individual growth and business success.- Conducted performance evaluations and reviews, ensuring continuous team development.Internal Communications:- Managed communication of process, system, pricing, and staffing updates to company-owned and franchise network offices.- Coordinated marketing requirements upon acquisitions of new offices.- Executed office marketing campaigns and managed corporate profiles of executives and board members.- Collaborated with Sales Managers to ensure adherence to marketing processes by sales agents.Supplier Relationship Management and Media Relations:- Developed strong relationships with marketing and advertising service suppliers.- Managed supplier system setup and educated suppliers on payment policies.- Provided usage and efficiency reports on external products and services.- Acted as the main point of contact for news outlets and media publications regarding Company Owned Offices and staff.- Liaised with media representatives to supply assets for articles and editorials.

Pyrmont, New South Wales, Australia

Campaign Management:- Managed property and agent marketing campaigns using CRM Marketing, Social Media, and eDMs.- Ensured compliance with supplier rules for promotional deals and new campaign bookings.- Minimised late bookings and artwork change requests to maintain efficiency of creative assets.- Provided fast turnaround times with quality assurance checks.- Uploaded copy and photography into signage, print, and advertising templates.- Approved and uploaded Internet pages to client and supplier websites.- Oversaw approval of advertising copy, photography, floor plans, and virtual tours to meet campaign deadlines.- Provided final approval for bookings and material delivery.- Facilitated efficient communication and resolution of any delays or errors.- Assisted agents with designing brochures, proposals, reports, letters, and data entry.- Managed campaign calendar and ensured adherence to schedule.Social Media and Portal Management:- Managed social media pages and website portals to maintain accurate and brand-aligned content.Brand Compliance:- Acted as the custodian of the brand, ensuring staff adherence to guidelines.- Secured approval from the Brand Manager for requests deviating from templates.- Maintained quality standards for copy and photography in line with brand guidelines.Marketing Quality Assurance:- Enforced deadline protocols with sales agents and office staff.- Conducted grammar and spelling checks across all marketing materials.- Conducted quality checks on media advertising appearance pre-placement in publications.Issue Resolution:- Reported quality assurance issues and marketing system usability, access, or speed issues to the Manager.- Raised awareness of sales agents' adherence to corporate policies, procedures, and brand guidelines to the Manager.- Assisted in resolving external and internal departmental marketing issues as needed.

Bonifacio Global City, Taguig, Philippines

Digital Marketing and Social Media Management:- Managed SEO by optimising website content, improving search engine rankings, and increasing online visibility.- Developed and executed internal eDMs campaigns.- Managed content for Social Media Pages (LinkedIn, Twitter, Facebook, Instagram) of KMC Savills and KMC Solutions using Hootsuite.- Supported Digital Marketing team with ad-hoc tasks as needed.Content Creation (Website, Publication, Social Media):- Designed and illustrated infographics and publication (print and online) materials for KMC Savills and KMC Solutions.- Filmed, edited, and creatively directed videos for the company's YouTube channel.- Co-wrote articles for the company's website blog.Networking and Events Management:- Represented the company at the British Chamber of Commerce of the Philippines' Property Matters Forum.- Provided photography coverage for various company networking events.Administrative Support:- Managed archives of print publications featuring the company and its affiliates.- Assisted with ad-hoc tasks assigned by the marketing and management teams.

Postgraduate Degree, Digital Business

The Digital Business suite of postgraduate programmes focusses on providing a management perspective on contemporary and emerging.

Bachelor’S Degree, Communication And Media Studies, 1.66

Activities and Societies: Beda.CommThe Bachelor of Arts in Communication and Media Studies is an undergraduate program that involves.