Melvin Lim

Melvin Lim Email and Phone Number

Associate Director - Media and Performance @ Artefact
Puchong, MY
Melvin Lim's Location
Puchong, Selangor, Malaysia, Malaysia
About Melvin Lim

An aspired introvert, with an objective to elevate businesses thru Digital Marketing strategies and tools.

Melvin Lim's Current Company Details
Artefact

Artefact

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Associate Director - Media and Performance
Puchong, MY
Website:
artefact.com
Employees:
2059
Melvin Lim Work Experience Details
  • Artefact
    Associate Director - Media And Performance
    Artefact
    Puchong, My
  • Artefact
    Paid Media Account Manager
    Artefact Dec 2024 - Present
    Dubai, United Arab Emirates
  • Malaysia Airlines
    Assistant Manager - Performance Marketing
    Malaysia Airlines Jan 2024 - Nov 2024
    Selangor, Malaysia
    Overall Media & Performance across LTS - Loyalty, Travel & Service.Business Units1. Journify (E-commerce & Holiday)2. Enrich3. MH Holidays Media & Performance.1. Adobe Analytics2. Adobe Target3. Adobe Campaign4. Adobe Advertising Cloud5. Google 6. Meta7. TikTok8. Programmatic DisplaysResponsibilities- To achieve the total revenue target of the LTS business pillar by utilizing all forms of Media & Performance tools. - Create media strategies & plans with Adobe suites. Synergy between Paid & Organic channels to drive higher conversion rates.- Holistic approach across LTS business units.
  • Bondfire Malaysia
    Mentor
    Bondfire Malaysia Aug 2022 - Dec 2023
    Going from school to college is a challenge sometimes.Bondfire will match you up with an experienced professional (mentor) based on your interests and goals. Mentors answer your questions and work with you to help you become your best self. They can answer questions about college programs, studying abroad, career paths, personal development questions, or anything else you want to ask about.
  • Accenture Song
    Team Lead - Performance Marketing Manager / Media Strategy Consultant
    Accenture Song Dec 2021 - Dec 2023
    Malaysia
    Initial responsibilities (2022), synergize accounts between Accenture and Entropia (performance marketing)1. Performance Marketing media planning.2. Performance Marketing campaign setup / execution.3. Performance Marketing optimization.4. Strategy Planning (Performance Marketing)5. Consultation (Performance Marketing / Media Planning)6. Lead a small team of 2 - 3 associates.Current Responsibilities (2023), Accenture Song Growth Team1. Media Planning consultant.2. Performance Manager.3. Oversee current account growth.4. Oversee new account acquisition.
  • H2Go Global
    Digital Marketing Manager
    H2Go Global Apr 2021 - Nov 2021
    Selangor, Malaysia
    H2GO Global. Ending Water poverty globally. Because Water is a necessity, not a privilege.Responsibilities,1. Digital Marketing Lead2. Google Ads Manager3. Facebook / Instagram Ads Manager4. Shopee / Lazada Account Manager5. Website ManagerEnsure a steady / quality flow of leads produce from digital marketing activities to the team. Google Analytics / Facebook Analytics research / studies to keep up with the latest digital marketing trends. Plan, develop and execute any necessary digital marketing adaptations whenever possible.
  • Seesharp Solutions Sdn. Bhd.
    Digital Marketing Manager
    Seesharp Solutions Sdn. Bhd. Oct 2020 - Mar 2021
    Selangor, Malaysia
    Responsibilities,To grow the Digital Marketing / Advertising department.1. Sales Team Lead.2. Digital Marketing Team Lead.3. Digital Marketing Strategist. 4. Website, E-Commerce, Mobile App Developer.Services we provide1. One Stop solution to Digitalize your business.2. Social Media Ads, Google Ads3. Full Range Website Development (Costume Coding).4. Mobile App Developer for iOS and Android.
  • Shopee
    Senior Business Development Associate - Tickets And Vouchers
    Shopee May 2019 - Aug 2020
    Selangor, Malaysia
    Senior Business Development Associate (Ticket and Voucher)- Responsible for recruiting new Sellers into Ticket and Voucher (Digital Product) Category- Implement new strategies and educate new Sellers regarding the Ticket and Voucher Category- Grow and Expand Ticket and Voucher- Develop creative ideas to convert online businesses into offline walk-ins via Ticket and Voucher
  • Locus-T Online
    Sales Consultant - Google / Facebook Ad
    Locus-T Online May 2018 - May 2019
    Selangor, Malaysia
    Sales Consultant - Google Ads / Facebook Ads- Prospecting and Hunt new leads.- Strategize and implement creative ideas for Digital Marketing Campaigns.- Strategize and optimize Website and Landing Page flow for higher conversion rates.- Monitor and analyze client's Digital Marketing campaigns. - Work with projects team in managing the client's websites.- Work with Google / Facebook Specialist in managing the client's campaign. Biggest Achievement1. Closed 1 Utama as a client for Website Development and SEO.2. Closed Centro Mall as a client for Website Development and SEO.3. Planned and managed Oneshop's Google Ads, Facebook Ads and Instagram Ads.
  • Public Packages Asia Sdn Bhd
    Sales And Marketing Executive
    Public Packages Asia Sdn Bhd Sep 2016 - Mar 2018
    Selangor, Malaysia
    Formally in the sales team, my role the company was to maintain and search for new clients who were interested in Point Of Sale Material (POSM) or corrugated display structures. We covered a wide range of structures from the smallest wobblers to the largest Arch displays. Materials had a verify of paper, wood, metal and acrylics.
  • The Marathon Shop
    Retail Sales Executive
    The Marathon Shop Aug 2014 - Mar 2016
    Selangor, Malaysia
    Retail Sales Executive- Managing the front end in Retail- Stock management- Customer Service- Event management- Event planning- Event execution - Manage inventory system
  • Freemori Boulangeries And Patisseries
    Management Trainee
    Freemori Boulangeries And Patisseries Feb 2011 - May 2012
    Selangor, Malaysia
    • Participated in Purchasing Department• Participated in Retail Department• Participated in Logistics Department• Established the overlay of the Retail outlets• Established the factory overlay

Melvin Lim Education Details

Frequently Asked Questions about Melvin Lim

What company does Melvin Lim work for?

Melvin Lim works for Artefact

What is Melvin Lim's role at the current company?

Melvin Lim's current role is Associate Director - Media and Performance.

What schools did Melvin Lim attend?

Melvin Lim attended Binary University College Of Management And Entrepreneurship.

Who are Melvin Lim's colleagues?

Melvin Lim's colleagues are Karla Swart, Riti Makwana, Georgia Haibeh, Benjamin Song, Manon Petitprez, Mina Marie, Dhiraj Kumar.

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