Melvin Seetoh Email & Phone Number

Singapore

Singapore

I manage all digital content production and distribution, including web pages, emails, and short and long-form videos. I also ensure all interactions result in meaningful data for growth marketing.• Built a first-of-its-kind interactive lead-generation experience for leads to stay engaged 60% longer

Singapore

• Quadrupled the database of financial sales professionals through innovative campaigns.• Strategized marketing campaigns that required little to no resources with partnerships and alternative marketing channels, such as an affiliate programme and testimonial marketing.• Designed PPC marketing campaigns that have enjoyed click-through rates as high as 5.4% and dramatically reduced cost per conversion by more than 80%.• Managed the copywriting and design of collateral including landing pages with a consistent conversion rate of more than 18%.• Pioneered the content marketing team with the help of multiple interns, driving SEO performance up, increasing search traffic by more than 200%• As the sole owner of the marketing automation platform, created, curated, and coordinated content marketing efforts and campaigns, leading to consistent open rates of more than 30% for regular email blasts.• Designed new programmes, for a new segment, on new mediums. Leveraging on domain knowledge, providing the team insight into what features were required for maximum monetizing opportunities. Focused on building entire funnels rather than piecemeal marketing campaigns.• Spearheaded the company’s first webinar marketing efforts resulting in an outstanding 40% conversion rate for the core offer.• Developed new subscription-based 24-month program for participants to improve their lead generation, engagement and conversion on an ongoing basis.

Singapore

Content Creation & Marketing: Led the content strategy for various projects, including creating engaging content for a new financial advisory, resulting in a marketing list growth from 0 to over 2000 in under a year.Social Media Strategy: Built a highly engaged TikTok community of over 6000 followers for Niaolikesiao, focusing on financial education.Video Production: Produced GEVME CONNECT, a quarterly product release video series, and GEVME Event Exchange, an interview series with industry experts.Customer Journey Enhancements: Advised SMBs on CRM and content marketing, improving their customer engagement and retention.

Singapore

Multiapproach platform founded to elevate the financial planning landscape of Asia. PPP Academy enhances the mindset and skillsets of financial sales professionals through ROI-based training and education. Synchestra empowers both intermediaries as well as consumers through 2 apps, SyncBiz and SyncWealth. I represent both business units in different capacities. I am running the digital marketing operations of Synchestra and directly onboarded more than 80% of users for a done-for-you financial planning platform, for advisers and consumers. I also play a product management role and have personally designed key components of this platform.• Start-up environment. Personally responsible for growing the user base by more than 2,500 financial sales professionals across the region via in-person seminars.• Conceptualized and executed zero-cost incentivization campaigns to drive adoption up, resulting in double the platform user growth against previous months.• Trained over 1,000 financial sales practitioners to use ground breaking sales techniques to reach out to more prospects, engage their existing database and close more business.• Coached participants into increase in sales revenue of more than 30% in the first month• Developed synchronous and asynchronous training programs that encompass onboarding, continuous learning and engagement• Developed 6-month training and development roadmap for new salespeople• Designed the data structure and product features for both consultant and consumer app. Made sure that all stakeholders will be able to meet objectives ascertained through extensive anecdotal research.

Singapore

• Leveraged content marketing and unique lead generation strategies to attract and retain clients, earning the Most Outstanding Wealth Coach award in 2015.

Consultative Sales: Achieved 100% of my scorecard before being promoted in 6 months to a Preferred Relationship Manager. Awarded the EXSA Silver Award and received the most compliments in the Holland Village Branch for the year of 2013.

Singapore

Experiential Marketing: Planned and executed experiential campaigns, such as Apple’s iPod Mini launch, which significantly increased foot traffic and sales.

Integrated Campaigns: Executed 360° marketing campaigns for clients like Apple and HP, focusing on content that drove engagement and exceeded revenue targets.

Bachelor Of Science (Bsc), Information Systems And Management

Gce O' Levels