Melvin Timothy Soh Email and Phone Number

MyRumahBaru is an AI Assisted Real Estate Marketplace focused on transparency and end-to-end solution to reduce buyers friction and improving productivity.MyRumahBaru core product platform includes an AI assisted real estate aggregator marketplace for home buyers with an emphasis on transparency. At MyRumahBaru one of our core values is transparency, we therefore provide the complete ecosystem of end-to-end solutions that is focused on the customer experience while reducing and automating work processes for the enterprise users.

- The company wanted to expand the brands within the group portfolio into the Asean Market. I had to identify key markets, identify prospects, negotiate the terms of partnership, identify operational hurdles and find a solution. - I have led the team to successfully expand into Singapore, by sorting out their supply chain, training, logistics, legal, and quality control problems.- I have also identified and negotiated the terms of partnership into Vietnam, Indonesia and Cambodia, I have had to deal with cost optimization and supply chain issues for the local partners due to tax structures, low operating margins and ROI

Managing the Group's diversified portfolio in multiple industries which includes FMCG & F&B.- Acquired the distribution rights for Wahaha and subsequently expanded their products offering into South East Asia.- Acquired the Master Franchise License for F&B Brands such as Homibing & 19Tea

Build the entire distribution network for Saraya Japan expansion into Southern Malaysia & Singapore. Notable clients include Tong Garden, Gardenia, Meiji, Guan Chong Cocoa, URC, SDS Foods, Zarafoods