Melvin Vu

Melvin Vu Email and Phone Number

Venture Building | Start-Ups | Health Tech | DeepTech | Tech Enthusiast | Angel Investor | Ex-Grab | @ Krux Asia
Melvin Vu's Location
Singapore, Singapore
Melvin Vu's Contact Details
About Melvin Vu

As someone who is passionate about solving problems and creating positive change, I believe that it's essential to approach every challenge with a deep sense of purpose and commitment. Whether I'm working with cutting-edge technologies, building dynamic teams, or cultivating powerful networks, I am always striving to make a meaningful impact on the world.For me, the key to success lies in bringing together diverse perspectives and ideas to create innovative solutions that can address complex problems. By building strong relationships with colleagues, partners, and clients, I am able to tap into a wealth of knowledge and expertise, and use it to drive positive change in every aspect of my work.Whether I'm helping to launch a new startup, spearheading a critical project, or working to transform an entire industry, I am always guided by a deep sense of purpose and a relentless drive to make a real difference. So if you're looking for someone who is dedicated, passionate, and committed to making a positive impact on the world, then I would be honored to work with you.

Melvin Vu's Current Company Details
Krux Asia

Krux Asia

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Venture Building | Start-Ups | Health Tech | DeepTech | Tech Enthusiast | Angel Investor | Ex-Grab |
Melvin Vu Work Experience Details
  • Krux Asia
    Venture Director
    Krux Asia May 2023 - Present
    An Entrepreneur/Executive in residence to identify, grow and scale new ventures/start-ups
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  • Vouch
    Seed Investor
    Vouch Feb 2023 - Present
    Singapore, Sg
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  • Good Doctor Technology
    Chief Executive Officer
    Good Doctor Technology Sep 2019 - Mar 2023
    Jakarta, Id
    A Healthtech corporate venture between - PingAn Good Doctor, Grab & Softbank→ Started and scaled telemedicine services in Indonesia and Thailand→ Scaled Singapore HQ and Engineering center in Shanghai
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  • Grab
    Head Of Projects (New Business)
    Grab Apr 2019 - Sep 2019
    Singapore, Singapore, Sg
    Working on scaling cutting edge technologies, forming JVs and reviewing M&As
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  • Grab
    Regional Head Of Markets, Grabexpress
    Grab Jun 2018 - Apr 2019
    Singapore, Singapore, Sg
    Working together with my teammates in Philippines, Thailand and Vietnam, we look to grow Grab's delivery business and create value for our driver partners, customers and various stakeholders. Was also instrumental in launching GrabExpress in Singapore.
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  • Grab
    Country Head, Grabtaxi
    Grab Jun 2016 - Jun 2018
    Singapore, Singapore, Sg
    Managing a team of professionals, I am responsible for the overall growth of the GrabTaxi vertical in Singapore. This entails managing the P&L of the business, engaging and negotiating with various stakeholders like the Government, Taxi Companies and Drivers, developing and executing demand and supply strategies to ensure that GrabTaxi continuously gain market share - all with the use of rigorous data analysis to drive decisions. My key accomplishments so far:► increasing revenue per ride by 50% without churn to the platform;► sealed 4 taxi partnerships that eventually led to the demise of an impending competitor;► implemented a new job allocation system that scaled to every taxi on the platform;► achieved highest daily and monthly number of rides for the vertical;► stabilised the team with 0% unplanned attrition;► chief "architect" in getting Fixed/Dynamic Fares approved by the Government for the taxi industry;► launched JustGrab service in Singapore - JustGrab became the fastest growing vertical in SG;► Spearheaded the revival of taxi pooling in Singapore via GrabShare Taxis;► launched GrabNow - the digitalising of street hailing in Singapore;► conceptualise and launch a campaign that managed to wipe out US$272 million off a competitor's market cap;► increase GrabTaxi’s GMV by 20%;► structured and scoped out the business models to launch a new GrabFood in Singapore;► improved exponentially the PPR for GrabTaxi vertical;and more to come.....
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  • Sg Enable
    Director, Communications & Development
    Sg Enable 2015 - 2016
    Singapore, Sg
    SG Enable (SGE) is an agency dedicated to enabling persons with disabilities and building an inclusive society. It seeks to provide comprehensive support to persons with disabilities across different life stages, especially employment. We are the lead agency in developing The Enabling Village (EV). EV is an integrated community space developed as part of the nation’s efforts towards building an inclusive society. Launched in 2nd Dec 2015, this site will serve as a community space for persons with disabilities and their caregivers. In addition, EV will make it easier for persons with disabilities and caregivers to find the right information and resources, and access suitable services in a more coordinated and integrated way. Overseeing a team of 9 professionals, I lead the marketing, digital strategies, branding, corporate communications, media relations, business development, donor relations, volunteer management as well as employer outreach efforts for both SGE and the EV.
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  • Consultant
    Independent Consultant
    Consultant 2014 - 2015
    • Engaging entrepreneurs who are looking to grow/start-up their businesses;• Independent consultant for Greenview Hospitality Pte Ltd;• Council Member of The Gerson Lehrman Group;• Contributing author to UNWTO Sustainable Cruise Development Research – a research report/study for sustainable cruise development and responsible cruise development in Southeast Asia.
  • Sats - Creuers Cruise Services / Marina Bay Cruise Centre
    Chief Executive Officer
    Sats - Creuers Cruise Services / Marina Bay Cruise Centre Jun 2010 - Dec 2013
    Singapore, Sg
    The Marina Bay Cruise Centre is managed by SATS-Creuers Cruise Services Pte Ltd, a joint venture between SATS and Creuers de la port de Barcelona. My role as the Chief Executive Officer has given me the invaluable experience of starting up a new company, planning and optimising the use of resources, developing and executing strategic plans as well as managing and leading a multinational team of 21 full time staff and hundreds of sub-contractors. Being a hands-on executive, I am constantly on the ground interacting with customers and frontline staff to understand their issues, concerns and various work processes. As the Head of a new public infrastructure, I had to actively manage and work with numerous internal and external stakeholders such as Board of Directors, Joint Venture Partners, government agencies, customers, media and the public. Under my stewardship, the terminal was operational within 5 months of us taking over and the business became profitable after two years of operations, two years ahead of initial projections.I was also involved in conference panels/forums and also spoke in major Cruise Conferences such as Cruise Shipping Miami, Cruise Shipping Asia Pacific and Seatrade All Asia Cruise Convention.
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  • Carlson Wagonlit Travel
    Global Sales Manager
    Carlson Wagonlit Travel Feb 2009 - May 2010
    Minnetonka, Minnesota, Us
    • Tasked with initiating and managing relationships with assigned clients of up to US$10 million in travel spend within Asia Pacific and globally;• Responsible for US-based Multi-National accounts in Asia Pacific;• Responsible for the entire Request For Proposal process including bid documents, sales process, financial terms and conditions, and sales presentations with the Client;• Work closely with various teams either regionally or globally, to ensure successful delivery and implementation of services to clients based on project specifications;• Closed US$7 million worth of new business in 2009 despite a very challenging global environment;• Tasked with the marketing and development of CWT Global Energy Services Group’s offering in Asia Pacific;• Key Sales lead to initiate and develop relationships with Energy Services related companies in Asia Pacific.
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  • National Heritage Board
    Assistant Director, Industry Development & International Relations
    National Heritage Board 2008 - 2009
    Singapore, Sg
    • Managing a team of 4 to oversee both the industry development and international relations portfolios;• Responsible for NHB’s strategy to develop more private museums in Singapore;• Oversee, market and administer NHB’s Heritage Industry Incentive Programme (HIIP), an incentive programme to seed or incentivize the private sector to develop heritage projects;• Engaging the private sector to drum up support and interest for HIIP;• Tasked with organizing and marketing of NHB’s first “Business of Heritage” conference cum exhibition; • Responsible for NHB’s cultural diplomacy efforts;• Represented NHB and Singapore in ASEAN related cultural meetings and events;• Working closely with the Economic Development Board in attracting “Cultural” investments to Singapore.
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  • Carlson Wagonlit Travel
    Business Development Manager
    Carlson Wagonlit Travel 2007 - 2008
    Minnetonka, Minnesota, Us
    • Source and acquire new accounts to grow the company’s market share in Singapore – prospective clients ranges from small companies to large MNCs;• Develop insights and analyze consumer segments to recommend new products to serve their needs;• Ensure that the organization’s products and prices remain relevant and competitive in the marketplace;• Work closely with Global and Regional Offices in participating in Request for Proposals, Tenders and Re-Bids;• Provide input and support for Global/Regional negotiations and programs.
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  • Singapore Cruise Centre Pte Ltd.
    Assistant Vice President, Business Development/Marketing
    Singapore Cruise Centre Pte Ltd. May 2005 - Nov 2007
    • Spear headed the development of SCCPL’s internationalization strategy. Tasked with implementation of the strategy;• Championing SCCPL’s international business development into countries like China, India, Hong Kong, Turkey, Cyprus, Australia and Vietnam. Embarked on negotiations and discussions with potential partners in these countries;• Work closely with Government Agencies like IE Singapore, Maritime & Port Authority of Singapore and Singapore Tourism Board to pursue SCCPL’s interest such as application of grants etc;• Spear headed the development of SCCPL’s marketing and brand strategy;• Tasked with the development of new local businesses to grow SCCPL’s revenue;• Develop SCCPL’s suite of marketing communication tools;• Assisted in SCCPL’s public/media relations function;• Embarking on marketing missions to attract cruise lines to home base in Singapore. Conducted sales calls in Miami, Santa Clarita, London, Geneva, Hamburg, Naples;• Lead driver for the SCCPL’s participation in the annual “Seatrade Shipping Convention”, a major cruise exhibition/conference in Miami.
  • Singapore Tourism Board
    Assistant Manager, Lifestyle, Events Division / Manager, Cruise, Sightseeing And Attractions
    Singapore Tourism Board Jan 2002 - Apr 2005
    Singapore, Sg
    • Overseeing the development and enhancement of Singapore’s cruise facilities and infrastructure; • Key liaison officer between STB and Singapore cruise industry partners;• Developing incentive schemes to attract international cruise lines to set up operations in Singapore; • Embarking on sales and business development missions to attract cruise lines to home base in Singapore. Conducted sales calls in Miami, Santa Clarita, London, Rostock (Germany), Amsterdam, Barcelona and Marseille (France);• Conducted courtesy calls and study missions to understand cruise terminal developments in cities like Southampton, Dubai, Penang and Phuket;• Coordinator for the board’s participation in the annual “Seatrade Shipping Convention”, a major cruise exhibition/conference in Miami;• Developing a private/government cruise grouping to elevate the status of the industry in Singapore; • Working closely with STB’s regional offices to market and promote cruising out of Singapore;• Working closely with travel agents and travel wholesalers in the region to develop distribution channels for cruise products;• Working with advertising agency in developing various cruise related trade and consumer advertisements.• Key officer overseeing the World Gourmet Summit (WGS), a major gourmet event supported by STB;• See to the day to day liaison and coordination between STB and Peter Knipp Holdings (organizer of the WGS) to ensure smooth running of the event and information flow;• Championing the marketing and promotion of the WGS packages in countries like Australia and Indonesia;• Working closely with event organizer in the production of event marketing collaterals;• Assisting event organizer in seeking sponsorship opportunities;
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Melvin Vu Skills

Marketing Management Team Building Luxury Consulting Collaterals Stakeholder Management Market Voyager Shipping Infrastructure Overseeing International Sales Sales Pacific Energy Services Organisations International Relations Munich Finance Terminal Operations Miami Entrepreneurship Australia P&l Management Singapore Dubai Cross Functional Team Leadership Travel Procurement Brand Strategy Cultural Diplomacy Management Revenue Turkey Marketing Communications Science Lifestyle Calls Engaging Apac Initiation Leadership Coordinated Scouting Strategic Partnerships Accounting Pennsylvania Execution Attract Qualification Distribution Strategies Incentive Programs Profit People Development Portfolio Management Lobbying Cruises Team Management Team Leadership Revenue Analysis B2b Marketing Offering Radio Access Network Asia Internationalization Strategy Branding Initiatives Strategies Cash Flow Forecasting Indonesia Operations Management Geneva New Business Development Pricing Strategy Ranges National Accounts Economic Development Policy Community Outreach Customer Service Conferences Set Top Box Project Management Research Museums Private Sector Stakeholders Commercial Real Estate Strategy Development Maritime Campaigns London Advertising Agency Tourism World Class Concepts Travel Management Social Media Organizer Segments Doubles Rfp Coordination Media Relations Event Planning Applications Debate Asean Business Development Communication Home Negotiation Bid Documents Destination Marketing Vietnam Project Bidding Advertising Strategic Planning Terminal Services Cost Savings Business Intelligence Development Studio Operations Author Sourced Government Agencies Tender Marketing Information Flow Missions Clever Asia Pacific Strategic Media Philosophy Business Process Improvement Project Contractual Agreements France Facilities Management Gourmet Market Share Panel Discussions Thinking Sales Presentations Cultural Heritage Presentations Media Linkedin Responsibility Customer Experience Amsterdam Internet Explorer Sales Process International Attracting Germany Growing Businesses Portfolio Paris Account Management Trade Shows Innovation Development Start Ups Managing Start Ups Grants Government Investments Data Analytics Academic Business Insights Cyprus Marketplace Business Studies Frame Business Planning Fashion Program Management Cruising Proposal Writing Hospitality Organizational Behavior Agents India Grouping Asset China Art Exhibitions Ships Market Analysis Creative Direction Business Strategy Staff Development Trading Hong Kong Marketing Strategy Meetings Summit Delivery Global Sales Business Travel Consumer Cruise Lines Sponsorship Aims

Melvin Vu Education Details

  • Nanyang Technological University Singapore
    Nanyang Technological University Singapore
    Hospitality
  • Temasek Junior College
    Temasek Junior College

Frequently Asked Questions about Melvin Vu

What company does Melvin Vu work for?

Melvin Vu works for Krux Asia

What is Melvin Vu's role at the current company?

Melvin Vu's current role is Venture Building | Start-Ups | Health Tech | DeepTech | Tech Enthusiast | Angel Investor | Ex-Grab |.

What is Melvin Vu's email address?

Melvin Vu's email address is sh****@****ail.com

What schools did Melvin Vu attend?

Melvin Vu attended Nanyang Technological University Singapore, Temasek Junior College.

What skills is Melvin Vu known for?

Melvin Vu has skills like Marketing Management, Team Building, Luxury, Consulting, Collaterals, Stakeholder Management, Market, Voyager, Shipping, Infrastructure, Overseeing, International Sales.

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