Melvin Vu Email & Phone Number

An Entrepreneur/Executive in residence to identify, grow and scale new ventures/start-ups

Singapore, Sg

Jakarta, Id

A Healthtech corporate venture between - PingAn Good Doctor, Grab & Softbank→ Started and scaled telemedicine services in Indonesia and Thailand→ Scaled Singapore HQ and Engineering center in Shanghai

Singapore, Singapore, Sg

Working on scaling cutting edge technologies, forming JVs and reviewing M&As

Singapore, Singapore, Sg

Working together with my teammates in Philippines, Thailand and Vietnam, we look to grow Grab's delivery business and create value for our driver partners, customers and various stakeholders. Was also instrumental in launching GrabExpress in Singapore.

Singapore, Singapore, Sg

Managing a team of professionals, I am responsible for the overall growth of the GrabTaxi vertical in Singapore. This entails managing the P&L of the business, engaging and negotiating with various stakeholders like the Government, Taxi Companies and Drivers, developing and executing demand and supply strategies to ensure that GrabTaxi continuously gain market share - all with the use of rigorous data analysis to drive decisions. My key accomplishments so far:► increasing revenue per ride by 50% without churn to the platform;► sealed 4 taxi partnerships that eventually led to the demise of an impending competitor;► implemented a new job allocation system that scaled to every taxi on the platform;► achieved highest daily and monthly number of rides for the vertical;► stabilised the team with 0% unplanned attrition;► chief "architect" in getting Fixed/Dynamic Fares approved by the Government for the taxi industry;► launched JustGrab service in Singapore - JustGrab became the fastest growing vertical in SG;► Spearheaded the revival of taxi pooling in Singapore via GrabShare Taxis;► launched GrabNow - the digitalising of street hailing in Singapore;► conceptualise and launch a campaign that managed to wipe out US$272 million off a competitor's market cap;► increase GrabTaxi’s GMV by 20%;► structured and scoped out the business models to launch a new GrabFood in Singapore;► improved exponentially the PPR for GrabTaxi vertical;and more to come.....

Singapore, Sg

SG Enable (SGE) is an agency dedicated to enabling persons with disabilities and building an inclusive society. It seeks to provide comprehensive support to persons with disabilities across different life stages, especially employment. We are the lead agency in developing The Enabling Village (EV). EV is an integrated community space developed as part of the nation’s efforts towards building an inclusive society. Launched in 2nd Dec 2015, this site will serve as a community space for persons with disabilities and their caregivers. In addition, EV will make it easier for persons with disabilities and caregivers to find the right information and resources, and access suitable services in a more coordinated and integrated way. Overseeing a team of 9 professionals, I lead the marketing, digital strategies, branding, corporate communications, media relations, business development, donor relations, volunteer management as well as employer outreach efforts for both SGE and the EV.

• Engaging entrepreneurs who are looking to grow/start-up their businesses;• Independent consultant for Greenview Hospitality Pte Ltd;• Council Member of The Gerson Lehrman Group;• Contributing author to UNWTO Sustainable Cruise Development Research – a research report/study for sustainable cruise development and responsible cruise development in Southeast Asia.

Singapore, Sg

The Marina Bay Cruise Centre is managed by SATS-Creuers Cruise Services Pte Ltd, a joint venture between SATS and Creuers de la port de Barcelona. My role as the Chief Executive Officer has given me the invaluable experience of starting up a new company, planning and optimising the use of resources, developing and executing strategic plans as well as managing and leading a multinational team of 21 full time staff and hundreds of sub-contractors. Being a hands-on executive, I am constantly on the ground interacting with customers and frontline staff to understand their issues, concerns and various work processes. As the Head of a new public infrastructure, I had to actively manage and work with numerous internal and external stakeholders such as Board of Directors, Joint Venture Partners, government agencies, customers, media and the public. Under my stewardship, the terminal was operational within 5 months of us taking over and the business became profitable after two years of operations, two years ahead of initial projections.I was also involved in conference panels/forums and also spoke in major Cruise Conferences such as Cruise Shipping Miami, Cruise Shipping Asia Pacific and Seatrade All Asia Cruise Convention.

Minnetonka, Minnesota, Us

• Tasked with initiating and managing relationships with assigned clients of up to US$10 million in travel spend within Asia Pacific and globally;• Responsible for US-based Multi-National accounts in Asia Pacific;• Responsible for the entire Request For Proposal process including bid documents, sales process, financial terms and conditions, and sales presentations with the Client;• Work closely with various teams either regionally or globally, to ensure successful delivery and implementation of services to clients based on project specifications;• Closed US$7 million worth of new business in 2009 despite a very challenging global environment;• Tasked with the marketing and development of CWT Global Energy Services Group’s offering in Asia Pacific;• Key Sales lead to initiate and develop relationships with Energy Services related companies in Asia Pacific.

Singapore, Sg

• Managing a team of 4 to oversee both the industry development and international relations portfolios;• Responsible for NHB’s strategy to develop more private museums in Singapore;• Oversee, market and administer NHB’s Heritage Industry Incentive Programme (HIIP), an incentive programme to seed or incentivize the private sector to develop heritage projects;• Engaging the private sector to drum up support and interest for HIIP;• Tasked with organizing and marketing of NHB’s first “Business of Heritage” conference cum exhibition; • Responsible for NHB’s cultural diplomacy efforts;• Represented NHB and Singapore in ASEAN related cultural meetings and events;• Working closely with the Economic Development Board in attracting “Cultural” investments to Singapore.

Minnetonka, Minnesota, Us

• Source and acquire new accounts to grow the company’s market share in Singapore – prospective clients ranges from small companies to large MNCs;• Develop insights and analyze consumer segments to recommend new products to serve their needs;• Ensure that the organization’s products and prices remain relevant and competitive in the marketplace;• Work closely with Global and Regional Offices in participating in Request for Proposals, Tenders and Re-Bids;• Provide input and support for Global/Regional negotiations and programs.

• Spear headed the development of SCCPL’s internationalization strategy. Tasked with implementation of the strategy;• Championing SCCPL’s international business development into countries like China, India, Hong Kong, Turkey, Cyprus, Australia and Vietnam. Embarked on negotiations and discussions with potential partners in these countries;• Work closely with Government Agencies like IE Singapore, Maritime & Port Authority of Singapore and Singapore Tourism Board to pursue SCCPL’s interest such as application of grants etc;• Spear headed the development of SCCPL’s marketing and brand strategy;• Tasked with the development of new local businesses to grow SCCPL’s revenue;• Develop SCCPL’s suite of marketing communication tools;• Assisted in SCCPL’s public/media relations function;• Embarking on marketing missions to attract cruise lines to home base in Singapore. Conducted sales calls in Miami, Santa Clarita, London, Geneva, Hamburg, Naples;• Lead driver for the SCCPL’s participation in the annual “Seatrade Shipping Convention”, a major cruise exhibition/conference in Miami.

Singapore, Sg

• Overseeing the development and enhancement of Singapore’s cruise facilities and infrastructure; • Key liaison officer between STB and Singapore cruise industry partners;• Developing incentive schemes to attract international cruise lines to set up operations in Singapore; • Embarking on sales and business development missions to attract cruise lines to home base in Singapore. Conducted sales calls in Miami, Santa Clarita, London, Rostock (Germany), Amsterdam, Barcelona and Marseille (France);• Conducted courtesy calls and study missions to understand cruise terminal developments in cities like Southampton, Dubai, Penang and Phuket;• Coordinator for the board’s participation in the annual “Seatrade Shipping Convention”, a major cruise exhibition/conference in Miami;• Developing a private/government cruise grouping to elevate the status of the industry in Singapore; • Working closely with STB’s regional offices to market and promote cruising out of Singapore;• Working closely with travel agents and travel wholesalers in the region to develop distribution channels for cruise products;• Working with advertising agency in developing various cruise related trade and consumer advertisements.• Key officer overseeing the World Gourmet Summit (WGS), a major gourmet event supported by STB;• See to the day to day liaison and coordination between STB and Peter Knipp Holdings (organizer of the WGS) to ensure smooth running of the event and information flow;• Championing the marketing and promotion of the WGS packages in countries like Australia and Indonesia;• Working closely with event organizer in the production of event marketing collaterals;• Assisting event organizer in seeking sponsorship opportunities;

Bbus (Hons), Business, Tourism, Hospitality

Education record