Melvyn Lim
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Melvyn Lim Email & Phone Number

Sports & Esports at CelcomDigi
Location: Shah Alam, Selangor, Malaysia 14 work roles 2 schools
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Current company
Role
Sports & Esports
Location
Shah Alam, Selangor, Malaysia

Who is Melvyn Lim? Overview

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Quick answer

Melvyn Lim is listed as Sports & Esports at CelcomDigi, based in Shah Alam, Selangor, Malaysia. AeroLeads shows a matched LinkedIn profile for Melvyn Lim.

Melvyn Lim previously worked as Head of Esports, Sports & Events at Celcomdigi and Head of Yoodo Esports, Sports & Events at Yoodo. Melvyn Lim holds Bachelor Of Commerce (Bcom), Marketing & Management, 73.8% from University Of Wollongong.

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Email format at CelcomDigi

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CelcomDigi

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Profile bio

About Melvyn Lim

Experienced Professional with a demonstrated history of new user acquisition in the gaming, sports, marketing and advertising industry. It's all about understanding values; what's valuable to the client & what's valuable to the audience. Lifelong learner

Current workplace

Melvyn Lim's current company

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CelcomDigi
Celcomdigi
Sports & Esports
AeroLeads page
14 roles

Melvyn Lim work experience

A career timeline built from the work history available for this profile.

Head Of Esports, Sports & Events

Current

Petaling Jaya, Selangor, Malaysia

Transitioning successful partnerships from Yoodo to CelcomDigiBuilding on strong partners' platforms to impact communityDrive business KPI with strategic communicationsWorking with relevant stakeholders to drive project success

Aug 2024 - Present

Head Of Yoodo Esports, Sports & Events

Federal Territory Of Kuala Lumpur, Malaysia

  • Responsible for gaming, esports & sports strategy, partnerships and execution.
  • Responsible in planning and organizing events activating existing and new users.
  • Strategizing and identifying new products that will attract new users from sports, gaming & esports.
  • Developing the go-to market strategy as well as implementing said strategy to fruition.
  • Managing budget & stakeholders.
  • Understanding the internal process and finding ways to go through them efficiently.
Nov 2022 - Jul 2024

Country Manager, Malaysia & Singapore

Malaysia

  • Responsible for allocating departmental budget on appropriate spendings, activations, tournament sponsorships, and KOL engagement in order to achieve organizational KPI.
  • Responsible to negotiate with partners and vendors to reduce monetary exchange by providing value-in-kind exchanges in the form of Galaxy Racer assets.
  • Responsible to identify suitable partners for Galaxy Racer in order to place Galaxy Racer top of mind in the esports, sports, and university segment.
  • Responsible to negotiate appropriate and sufficient deliverables from the partner to keep Galaxy Racer at the top of the segment in esports, sports and content production.
  • Identified the gap in the gaming market for digital marketing services that are specialized in gaming and set up a new business vertical to service the gap.
  • Responsible to be the subject matter expert to the Galaxy Racer team globally and advise them on the appropriate language, tools and assets that are suitable to use in each platforms.
Nov 2021 - Sep 2022

Commercial Esports, Sports, University

Malaysia

  • Responsible for allocating departmental budget on appropriate activities, activations, tournament sponsorships, and KOL engagement in order to achieve departmental and organizational KPI.
  • Responsible to negotiate with partners and vendors to reduce monetary exchange by providing value-in-kind exchanges in the form of Yoodo assets.
  • Responsible to identify suitable partners for Yoodo in order to place Yoodo top of mind in the esports, sports, and university segment.
  • Responsible to negotiate appropriate and sufficient deliverables from the partner to keep Yoodo at the top of the segment in esports, sports and university segment.
  • Responsible to be the subject matter expert to the Yoodo Communications team in the esports, sports and university segment and advise them on the appropriate language, jargons and news that are suitable for Yoodo.
  • Responsible for maintaining the content of Yoodo Esports Facebook page.
May 2020 - Nov 2021

Head Of Media & Digital Content

Football Association Of Selangor

Selangor, Malaysia

  • Oversee media operations for FA Selangor (digital & conventional)
  • Oversee player media usage
  • Organize player meet & greet sessions
  • Curate and create content for digital users
  • Driving a hollistic digital user experience for football fans in Malaysia
  • Fulfilling sponsors' media obligations
Sep 2018 - Feb 2020

Senior Associate, Game Operations (Fifa Online 3)

Malaysia

  • Responsible for product related activities such as in-game events, in-game notifications, in-game rewards.
  • Responsible in deciding in-game rewards partners will give out in Garena affiliated events
  • Responsible in coordinating community-related online activities
  • Responsible in handling Garena FIFA Online 3's part-time manpower to manage offline events
  • Responsible in coordinating content to be uploaded on all Garena FIFA Online 3's online platform ranging from official website, official Facebook pages, unofficial Facebook groups, official Facebook groups
  • Responsible for utilizing tools such as Google Analytics, Facebook Insight, Facebook Business, Google Trends, Alexa, SimilarWeb to make marketing & product decisions.
Dec 2017 - Aug 2018

Game Operations Associate

Gardens North Tower

  • Ensuring an appropriate eSport structure that gives the ultimate FIFA Online 3 experience to all users
  • Managing all online communications channel for FIFA Online 3 Singapore and Malaysia
  • Managing all Marketing activities for FIFA Online 3 Singapore and Malaysia
  • Acquiring new users to the game (PC & Mobile)
  • Community Management
  • Ensuring timely and accurate reporting
Jun 2016 - Nov 2017

Business Development Executive

Global Pharmaceutical & Healthcare (M) Sdn. Bhd.

Klang, Selangor, Malaysia

  • Responsible for sourcing of import materials, logistics of said materials, forwarding of those materials while also adhering to GDPMD standards.
  • Familiar with Q3 system by LBPK, MedC@st by Ministry of Health Malaysia.
  • Completed the write-up, execution and audit of GDPMD.
  • Familiar with banking procedures in and out of the country.
Sep 2011 - Oct 2016

Sbm Leader

Petaling Jaya, Selangor, Malaysia

  • Led a team of high calibred student brand managers in bringing Red Bull Product of Europe to life on various campuses in KL and Penang!
  • Responsible for team KPI and discipline.
  • Responsible for recruiting the right candidate for the position.
  • Responsible for conducting monthly team meetings / brainstorm sessions.
  • Driving creativity & developing activities that will develop brand love towards Red Bull
  • Responsible for budget control.
Dec 2014 - Dec 2015

Event Car Specialist

Petaling Jaya, Selangor, Malaysia

  • Pioneered the Event Car program in Malaysia
  • First dude to officially work on the event car program in Malaysia. Started as a one-man team which gradually became a 4-men team.
  • Responsible for the development, upkeep & upgrade of the Malaysian event vehicle
Aug 2014 - Dec 2015

Student Brand Manager

Petaling Jaya, Selangor, Malaysia

  • Responsible for bringing the brand to life on campus (INTI College Subang Jaya).
  • Responsibilities include getting permission to activate on campus
  • Responsible for choosing the right time to activate within campus
  • Identifying the right demographic to reach for best results
  • Developing creative strategies to reach these students.
Jul 2013 - Nov 2014

Tally Clerk

Marine United Services Enterprise

Southpoint, Port Klang, Malaysia

  • Responsible for documenting the opening of port containers and tallying all the contents of the container to the declared contents.
  • Had to complete reports to be sent to client for verification.
  • Responsible for managing work hours of fellow tally clerks.
Dec 2012 - Feb 2013

Administrative Assistant

Ser Plus Trades & Services

Klang, Selangor, Malaysia

Did basic administrative operations for the company on a part-time basis.

Nov 2009 - Aug 2011

Sales Representative

Lytex Century Services Sdn Bhd

Klang, Selangor, Malaysia

  • Telemarketing
  • Door-to-door sales
Feb 2010 - Mar 2010
2 education records

Melvyn Lim education

Bachelor Of Commerce (Bcom), Marketing & Management, 73.8%

Took all the pre-requisite subjects in Year 1. Covered all commerce subjects' foundational studies.

High School, Sciences

Sekolah Tengku Ampuan Rahimah Klang
FAQ

Frequently asked questions about Melvyn Lim

Quick answers generated from the profile data available on this page.

What company does Melvyn Lim work for?

Melvyn Lim works for CelcomDigi.

What is Melvyn Lim's role at CelcomDigi?

Melvyn Lim is listed as Sports & Esports at CelcomDigi.

Where is Melvyn Lim based?

Melvyn Lim is based in Shah Alam, Selangor, Malaysia while working with CelcomDigi.

What companies has Melvyn Lim worked for?

Melvyn Lim has worked for Celcomdigi, Yoodo, Galaxy Racer, Football Association Of Selangor, and Garena.

How can I contact Melvyn Lim?

You can use AeroLeads to view verified contact signals for Melvyn Lim at CelcomDigi, including work email, phone, and LinkedIn data when available.

What schools did Melvyn Lim attend?

Melvyn Lim holds Bachelor Of Commerce (Bcom), Marketing & Management, 73.8% from University Of Wollongong.

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