Melvyn Lim Email & Phone Number

Shah Alam, My

Petaling Jaya, Selangor, Malaysia

Transitioning successful partnerships from Yoodo to CelcomDigiBuilding on strong partners' platforms to impact communityDrive business KPI with strategic communicationsWorking with relevant stakeholders to drive project success

Federal Territory Of Kuala Lumpur, Malaysia

• Responsible for gaming, esports & sports strategy, partnerships and execution.• Responsible in planning and organizing events activating existing and new users.• Strategizing and identifying new products that will attract new users from sports, gaming & esports. • Developing the go-to market strategy as well as implementing said strategy to fruition. • Managing budget & stakeholders.• Understanding the internal process and finding ways to go through them efficiently.• Developing telco-gaming products that will entice gamers to convert to Yoodo• Ensuring telco-gaming product MoM & YoY growth via gaming & esports efforts• Managing end-to-end product management & marketing which include communications, social media management, press releases, pricing, promotions, product lifecycle management.

Malaysia

• Responsible for allocating departmental budget on appropriate spendings, activations, tournament sponsorships, and KOL engagement in order to achieve organizational KPI. • Responsible to negotiate with partners and vendors to reduce monetary exchange by providing value-in-kind exchanges in the form of Galaxy Racer assets. • Responsible to identify suitable partners for Galaxy Racer in order to place Galaxy Racer top of mind in the esports, sports, and university segment.• Responsible to negotiate appropriate and sufficient deliverables from the partner to keep Galaxy Racer at the top of the segment in esports, sports and content production. • Identified the gap in the gaming market for digital marketing services that are specialized in gaming and set up a new business vertical to service the gap. • Responsible to be the subject matter expert to the Galaxy Racer team globally and advise them on the appropriate language, tools and assets that are suitable to use in each platforms.• Responsible to manage internal processes in time for execution. • Responsible to be the subject matter expert in the process of getting approvals in accordance to amendments and updates in local law. • Responsible to run procurement processes that are transparent, just, and timely to acquire vendors for Galaxy Racer activations, tournaments and activities. • Responsible for sourcing for Event Organizers and vendors that had history and expertise to organize gaming tournaments and content production for Galaxy Racer. • Responsible for being the point of contact and negotiator between Galaxy Racer and other important stakeholders within the region to discuss and facilitate their activations within the gaming environment.• Responsible for the P&L and revenue of the region.

Malaysia

• Responsible for allocating departmental budget on appropriate activities, activations, tournament sponsorships, and KOL engagement in order to achieve departmental and organizational KPI. • Responsible to negotiate with partners and vendors to reduce monetary exchange by providing value-in-kind exchanges in the form of Yoodo assets. • Responsible to identify suitable partners for Yoodo in order to place Yoodo top of mind in the esports, sports, and university segment.• Responsible to negotiate appropriate and sufficient deliverables from the partner to keep Yoodo at the top of the segment in esports, sports and university segment. • Responsible to be the subject matter expert to the Yoodo Communications team in the esports, sports and university segment and advise them on the appropriate language, jargons and news that are suitable for Yoodo.• Responsible for maintaining the content of Yoodo Esports Facebook page.• Responsible for liaising with creative agencies to maintain and create appropriate content to supplement the partnership efforts with. • Responsible to manage internal processes in time for execution. • Responsible to be the subject matter expert in the process of getting approvals in accordance to amendments and updates in local law. • Responsible to run procurement processes that are transparent, just, and timely to acquire vendors for Yoodo activations, tournaments and activities. • Responsible for sourcing for Event Organizers that had history and expertise to organize gaming tournaments for Yoodo. • Responsible for being the point of contact and negotiator between Yoodo and tournament IP holders such as Moonton (Youngjoy Technology Limited), Tencent, Riot, ESL, Rev Media Group, The Gaming Company, IO Esports and Malaysia Esports Arena.

Selangor, Malaysia

• Oversee media operations for FA Selangor (digital & conventional)• Oversee player media usage• Organize player meet & greet sessions• Curate and create content for digital users• Driving a hollistic digital user experience for football fans in Malaysia• Fulfilling sponsors' media obligations• Organize events (physical & digital) to drive fan engagement • Media crisis management• Collecting & analyzing analytics data • Continuously updating SEO settings for team website• Organizing team brainstorming sessions for ideas and execution plans• Identifying and engaging Key Opinion Leaders to help reach out to more relevant target audience• Developing content with talents (players) to more effectively engage target audience

Malaysia

• Responsible for product related activities such as in-game events, in-game notifications, in-game rewards.• Responsible in deciding in-game rewards partners will give out in Garena affiliated events• Responsible in coordinating community-related online activities• Responsible in handling Garena FIFA Online 3's part-time manpower to manage offline events• Responsible in coordinating content to be uploaded on all Garena FIFA Online 3's online platform ranging from official website, official Facebook pages, unofficial Facebook groups, official Facebook groups• Responsible for utilizing tools such as Google Analytics, Facebook Insight, Facebook Business, Google Trends, Alexa, SimilarWeb to make marketing & product decisions.• Responsible in SEO, SEM, online advertising, content writing, content creation, content lead generation, competition analysis.

Gardens North Tower

• Ensuring an appropriate eSport structure that gives the ultimate FIFA Online 3 experience to all users• Managing all online communications channel for FIFA Online 3 Singapore and Malaysia• Managing all Marketing activities for FIFA Online 3 Singapore and Malaysia• Acquiring new users to the game (PC & Mobile)• Community Management• Ensuring timely and accurate reporting• Successfully overseen the launch of Ultimate Legends in the Singaporean and Malaysian server• Successfully overseen the creation and launch of new user acquisition landing page• Ensured creation of engaging and relevant content for the community

Klang, Selangor, Malaysia

• Responsible for sourcing of import materials, logistics of said materials, forwarding of those materials while also adhering to GDPMD standards. • Familiar with Q3 system by LBPK, MedC@st by Ministry of Health Malaysia.• Completed the write-up, execution and audit of GDPMD.• Familiar with banking procedures in and out of the country.

Petaling Jaya, Selangor, Malaysia

• Led a team of high calibred student brand managers in bringing Red Bull Product of Europe to life on various campuses in KL and Penang!• Responsible for team KPI and discipline.• Responsible for recruiting the right candidate for the position.• Responsible for conducting monthly team meetings / brainstorm sessions. • Driving creativity & developing activities that will develop brand love towards Red Bull• Responsible for budget control.• Responsible for team motivation and morale maintenance.

Petaling Jaya, Selangor, Malaysia

• Pioneered the Event Car program in Malaysia• First dude to officially work on the event car program in Malaysia. Started as a one-man team which gradually became a 4-men team.• Responsible for the development, upkeep & upgrade of the Malaysian event vehicle

Petaling Jaya, Selangor, Malaysia

• Responsible for bringing the brand to life on campus (INTI College Subang Jaya). • Responsibilities include getting permission to activate on campus• Responsible for choosing the right time to activate within campus • Identifying the right demographic to reach for best results• Developing creative strategies to reach these students.

Southpoint, Port Klang, Malaysia

• Responsible for documenting the opening of port containers and tallying all the contents of the container to the declared contents.• Had to complete reports to be sent to client for verification.• Responsible for managing work hours of fellow tally clerks.

Klang, Selangor, Malaysia

Did basic administrative operations for the company on a part-time basis.

Klang, Selangor, Malaysia

• Telemarketing • Door-to-door sales

Bachelor Of Commerce (Bcom), Marketing & Management, 73.8%

Took all the pre-requisite subjects in Year 1. Covered all commerce subjects' foundational studies.

High School, Sciences