Melissa Watkins Email & Phone Number

Wanaka, Otago, New Zealand

I am dedicated to setting and driving Environmental Accounting Services' brand, communications, and marketing strategy. With a hands-on approach, I also effectively manage the day-to-day communications of the organisation.From day one at Environmental Accounting Services, my primary objective has been to establish a compelling brand identity and values. To ensure alignment with the overall vision of the business, I led a successful workshop to define our core principles. Building on… Show more I am dedicated to setting and driving Environmental Accounting Services' brand, communications, and marketing strategy. With a hands-on approach, I also effectively manage the day-to-day communications of the organisation.From day one at Environmental Accounting Services, my primary objective has been to establish a compelling brand identity and values. To ensure alignment with the overall vision of the business, I led a successful workshop to define our core principles. Building on this foundation, my current focus revolves around brand positioning, reinforcing our values and vision through targeted communications. By enhancing brand recognition, reputation, and market presence, I strive to solidify our organisation's standing in the industry.Communications Strategy: I develop and execute comprehensive communications strategies that effectively engage our target audience. Through a combination of innovative campaigns, compelling storytelling, and integrated marketing communications, I deliver impactful messages that resonate with stakeholders.Marketing Expertise: I guide the development of data-driven marketing strategies. Based on customer insights and competition, I implement effective marketing campaigns that drive lead generation, customer acquisition, and revenue growth.By combining our strategic vision, comprehensive communications expertise, and marketing acumen, I continually enhance Environmental Accounting Services' brand reputation, market position, and overall business performance. Show less

Remote, Australia And New Zealand

Collaboration Marketing empowers businesses to seamlessly connect with and engage their target audience while upholding a strong professional image in today's dynamic digital environment.After acquiring Collaboration Marketing, I successfully merged the brand with my previous business and assumed responsibility for the overall operations and management, as well as business development and client relationship management.Leading the charge in strategic marketing and communications… Show more Collaboration Marketing empowers businesses to seamlessly connect with and engage their target audience while upholding a strong professional image in today's dynamic digital environment.After acquiring Collaboration Marketing, I successfully merged the brand with my previous business and assumed responsibility for the overall operations and management, as well as business development and client relationship management.Leading the charge in strategic marketing and communications planning, I collaborated closely with our team to craft and execute effective strategies tailored to our clients' unique needs.Our comprehensive suite of digital marketing and communications services encompassed website development, strategic communications, public relations, social media management, SEO optimisation, and more. Additionally, we provided valuable training and coaching services to further empower our clients' success. Show less

Wanaka, New Zealand

Melbourne, Australia

• Online campaign development and management.• Website development and maintenance.• Social media strategy, planning and management. (Facebook, Instagram, Twitter, LinkedIn).• Video Production.• Management of Diabetes Victoria's blog.• Copywriting, editing and content curation.• Management of PPC including Google Ads.• Supplier management.

Melbourne, Australia

• Ongoing collaboration with marketing team to plan, develop and execute new marketing campaigns.• Assisted in development of a new website - copywriting, testing and user journey development.• Day to day management of the operations of Deloitte Private Connect client experience.• Service design planning and execution.• Process mapping and design for developers to implement to enhance the usability of our client relationship management software.• Client relationship… Show more • Ongoing collaboration with marketing team to plan, develop and execute new marketing campaigns.• Assisted in development of a new website - copywriting, testing and user journey development.• Day to day management of the operations of Deloitte Private Connect client experience.• Service design planning and execution.• Process mapping and design for developers to implement to enhance the usability of our client relationship management software.• Client relationship management.• Creating systems and processes to improve the workflow and output of the client experience team.• Preparation of proposal documents, including pricing and scoping for potential clients.• Design of tools, including questionnaires and templates. Show less

Melbourne, Australia

Social Media strategy and management.Content creation, editing, curation.Development, management and promotion of the Deloitte Private blog.Training and mentoring Deloitte Private partners on the effectual use of social media (LinkedIn).Personal assistant duties.Preparing, formatting and proof-reading technical documents, reports and proposals.

Wellington, New Zealand And Melbourne Australia

• Social Media Freelancer - Southern Cross Austereo.• Project Coordinator/Manager and Personal Assistant to Chief Information Officer - New Zealand Institute of Chartered Accountants.• Project Coordinator and Personal Assistant - New Zealand Treasury.

Servcorp Auckland And Wellington

• Sales and account management of cloud-based virtual office solution.• Extensive events management.• Prepared weekly and monthly business and marketing plans and implemented accordingly.• Account management and sales.• Extensive budgeting and forecasting, vendor management, profit and loss analysis.• Management of 3 staff members (From 2011).• Trained staff in sales, administration, social media, customer service and relationship management.• Travelled… Show more • Sales and account management of cloud-based virtual office solution.• Extensive events management.• Prepared weekly and monthly business and marketing plans and implemented accordingly.• Account management and sales.• Extensive budgeting and forecasting, vendor management, profit and loss analysis.• Management of 3 staff members (From 2011).• Trained staff in sales, administration, social media, customer service and relationship management.• Travelled internationally to help set up new offices, facilitate training and hire new teams (New Zealand, Australia, USA).• Designed and implemented sales and reporting systems for improved efficiency.• Implementation, promotion and management of referral loyalty programme.• Continuous review and implementation of processes for improved efficiency.• Planning pricing structures for individual clients. Show less

Wellington, New Zealand

Legal secretary duties and office management

Graduate Certificate In Business Management

Studies Completed in Management, Public Relations and Social Entrepreneurship

Education record