Melissa Whitman Email & Phone Number

San Diego, California, Us

Growth Marketing: Responsible for identifying market opportunities, crafting sales messaging, creating marketing automations, and managing end-to-end user experiences to increase awareness, acquisition, retention, and revenue. Utilizing a data-driven approach, I meticulously calculate customer acquisition costs and optimize my limited marketing budget to reach and exceed targets. Business Management: Drawing on my expertise in marketing and technology I conceptualized then began developing an adtech platform to connect campaigns across advertising publishers with dynamic, personalized experiences. By fostering relationships with clients, vendors, investors, and other key stakeholders, I ensure operational alignment, financial management, budgeting, and cooperation keeps product development on track.

Lehi, Ut, Us

Team Building: Recruited and led a marketing team responsible for global communications, overseas market development, and brand cohesiveness across 9 languages. Determined market specific cost-per-acquisition goals and worked with advertising agencies and in-market affiliates to achieve customer acquisition targets.

Lehi, Ut, Us

Search Engine Optimization: Formulated SEO strategies to seamlessly align with clients' content objectives, budgets, and KPIs. Grew organic traffic by leveraging local listings, reviews, backlinks, on-site SEO, and design services. Increased organic traffic and customer acquisition for clients by an average of 40%.

Woodland Hills, Ca, Us

Marketing Strategy: Developed multichannel advertising strategies for SMB clients to maximize return on investment, drive customer acquisition, and increase engagement. Optimized campaigns to meet key performance indicators of 3:1–5:1 return on ad spend, depending on the industry and target market.

Woodland Hills, Ca, Us

Team Leadership: Recruited to open the Salt Lake City market as part of the management team, effectively training a launch team of 14 sales agents to sell digital advertising plans for local businesses. Received national recognition for establishing streamlined systems, technologies, and processes to maximize team efficiency and productivity. These systems helped our team become the number one sales office in our division.Paid Media Management: Optimized a monthly media mix of $550K-$700K to provide the highest return on ad spend for our clients. Managed the performance of PPC, display, video, and social media campaigns in multi-channel advertising plans to drive business growth.

Salt Lake City, Utah, Us

Relationship Management: Attended to key client accounts producing over a million dollars in monthly revenue by developing strong relationships, connecting with key business executives and stakeholders, and preparing revenue reports. Excelled at increasing client retention and monthly recurring revenue by over 20%.