Melody Xia personal email
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Melody Xia possesses expertise in electronics. She is proficient in English.
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Product Director - CrmJuul Labs Oct 2019 - Nov 2019Beijing CityStarted CRM and loyalty for juul from scratch. Juul chose to exist China within a month due to domestic crisis. -
Producer And InfluencerSense Media Jul 2017 - Mar 2019Beijing City, China• Built short video channels from scratch in charge of all aspects incl. content strategy, production, marketing and distribution, won The Best Moment (JinMiaoJiang) nomination, known as China' best regarded short video prize.Please refer to the portfolio section for my work.• Run a douyin (China's TikTok) course - one participant' fans up to 170K within 7 days and another's douyin store revenue achieved 5k-10K rmb /day within 1 month upon finishing the course. -
Head Of Digital Marketing, Crm & Analytics (Hyper Marketing & Ecommerc)Walmart Sep 2014 - Mar 2017Shenzhen, Guangdong, ChinaReported to CMO, led a team of 8 marketers and analysts to manage 'nontraditional' marketing& analytics areas , #1 team for Staff Satisfaction. Key projects- • Set up Walmart WeChat service account in developing a WeChat based Social CRM, and ultimately increased followers from 0.9M to 4M within half a year. • Built offline and O2O (Jing Dong Dao Jia) analytics functionalities from scratch and serve cross functional data-driven operation needs.• Led WM O2O (Jing Dong Dao Jia) customer engagement throughout all life stages – acquisition, activation, retention, and reactivation -
Client LeadMerkle Sep 2013 - Aug 2014Shanghai City, ChinaResponsible for Dell AU & CN SB CRM, led a cross-functional team - campaign, database, and analytics to oversee all key areas of CRM from database management, campaign planning, evaluation and analytics, etc. -
Client DirectorDunnhumby Jul 2012 - Sep 2013Shanghai City, China• Serve to BD & manage 16 FMCG clients with 6 million+ annual budget - about half of dunnhumby manufacturer business, by working with Tesco's member card data (China's largest retail CRM database) -
Client ManagerDunnhumby Dec 2010 - Jun 2012Shanghai City, China -
Sr. Project AnalystNielsen Mar 2010 - Dec 2010Greater Chicago Area• Delivered analytics for targeting and analyzing effectiveness of online campaigns offered to major nationwide CPG clients. -
Project AnalystNielsen Jun 2008 - Mar 2010Greater Chicago Area -
Marketing Research InternWord Of Mouth Marketing Association May 2006 - Aug 2006Greater Chicago Area
Melody Xia Skills
Melody Xia Education Details
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Master Of Marketing Research (Mmr) -
Mass Communication
Frequently Asked Questions about Melody Xia
What is Melody Xia's email address?
Melody Xia's email address is me****@****hoo.com
What schools did Melody Xia attend?
Melody Xia attended University Of Georgia - Terry College Of Business, Indiana University Bloomington.
What skills is Melody Xia known for?
Melody Xia has skills like Electronics.
Not the Melody Xia you were looking for?
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Melody Xia
Ningbo -
1sheraton.com
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MELODY XIA
One Stop Provider Of Colorful Tft Lcd Displays And Touch Screens. Products: (1) Capacitive Touch Screen : G+G, G+F+F (2) High Brightness Tft Lcd Display Ranges From 1.69" To 32" (3) Optical Bonding: Oca ,Ocr/Loca BondingShenzhen -
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