Started CRM and loyalty for juul from scratch. Juul chose to exist China within a month due to domestic crisis.

• Built short video channels from scratch in charge of all aspects incl. content strategy, production, marketing and distribution, won The Best Moment (JinMiaoJiang) nomination, known as China' best regarded short video prize.Please refer to the portfolio section for my work.• Run a douyin (China's TikTok) course - one participant' fans up to 170K within 7 days and another's douyin store revenue achieved 5k-10K rmb /day within 1 month upon finishing the course.

Reported to CMO, led a team of 8 marketers and analysts to manage 'nontraditional' marketing& analytics areas , #1 team for Staff Satisfaction. Key projects- • Set up Walmart WeChat service account in developing a WeChat based Social CRM, and ultimately increased followers from 0.9M to 4M within half a year. • Built offline and O2O (Jing Dong Dao Jia) analytics functionalities from scratch and serve cross functional data-driven operation needs.• Led WM O2O (Jing Dong Dao Jia) customer engagement throughout all life stages – acquisition, activation, retention, and reactivation

Responsible for Dell AU & CN SB CRM, led a cross-functional team - campaign, database, and analytics to oversee all key areas of CRM from database management, campaign planning, evaluation and analytics, etc.

• Serve to BD & manage 16 FMCG clients with 6 million+ annual budget - about half of dunnhumby manufacturer business, by working with Tesco's member card data (China's largest retail CRM database)

• Delivered analytics for targeting and analyzing effectiveness of online campaigns offered to major nationwide CPG clients.