For as long as I can remember, I’ve been obsessed with two things: Reading, and finding patterns in what I’ve read. I used to think that this meant I was destined for a career in an ivory tower somewhere. And then I discovered brand strategy and realized that I enjoy reading businesses and recognizing patterns just as much (if not more). Intergenerational family businesses are even more interesting because of the constant tension between the need to preserve a rich legacy and remain relevant in a rapidly changing marketplace. For more than a decade, I’ve been reading generational family businesses across America: unearthing the patterns and crafting strategies for the different stages of their evolution. Here’s what I’ve learned: Running a thriving businesses that spans across generations is not easy. Most family businesses have 70% or more of their sales concentrated in just a few customers or a single channel. And the influx of start-ups, venture capital, and corporate conglomerates make it harder to grow, scale, and maintain a legacy.But it’s not impossible. At Six-Point Creative, we are proud of the role we play in helping family businesses survive and thrive:►One of our clients was able to grow their brand share from 26% to 49% in less than three years, building equity in the business and influence with buyers►Another was able to increase its average sale by 500% by entering a new market for its products►Another was able to double the number of its fast casual restaurant locations within three years (and is on track to do it again)If you think I can help you, email me at meghan@sixpointcreative and let's chat.