Melysa Rogen Email & Phone Number

Saint Paul, MN, US

St Paul, Minnesota, United States

• In charge of three full-time staff and external telemarketing and dynamic pricing contractors.
• Part of a team who set revenue goals exceeding $7 million and expense budgets for Broadway and concert productions, building marketing plans with members of my team for each show to maximize revenue while reaching.
• Marketing lead on the Flint Hills Family Festival project team - developing the marketing plans for the annual free/low-cost festival held in downtown Saint Paul.
• Create and oversee marketing and sales campaigns, including approving advertising buys and overseeing the team developing patron communications, including outbound publications and inbound questions and concerns on.
• Collaborate with the Advancement department to continually work on the patron cycle from first-time ticket buyers to long-term patrons. Collaborate with other departments to execute events and other projects.
• Represent the Ordway at speaking engagements.

Austin, Texas

• In charge of a full-time staff, contracted external telemarketing, media, and PR consultants.
• In charge of budgeting expenses based on sales goals for core and sub-brand productions (4+ a season), with sales exceeding $1 million, while also increasing public visibility locally, regionally, and nationally.
• Responsible for all patron communications, including outbound publications and inbound questions and concerns.
• Create and oversee marketing and communications campaigns, including organizing and purchasing advertising buys and overseeing all public relations needs and requests.
• Collaborate with the Development department to continually work on the patron cycle from first-time ticket buyers to long-term patrons. Collaborate with other departments to execute events and other projects.
• Represent Austin Opera at speaking engagements.

Fort Wayne, Indiana Area

• In charge of 3 full-time staff, 1 part-time position, and a 5-person seasonal call center.
• In charge of attaining and exceeding ticket revenue of $1 million, increasing community awareness and attendance, and responding to patron questions and concerns.
• Responsible for organizing and purchasing advertising buys for 26+ concert events.
• Oversee all public relations, including editing media releases, organizing and participating in interviews, and responding to external reports and concerns.
• Oversee social media planning and execution, using analytics for best patron interaction.
• In charge of developing graphic concepts and directing designer on marketing collateral.

Sioux Falls, South Dakota Area

• In charge of organization’s social media planning and execution.
• In charge of creating a new group sales plan and putting into place.
• In charge of updating and creating content for organization’s new website.
• Organized and executed house rescale plan for yearly subscriptions.
• Wrote articles for local and regional news outlets.
• Created and altered various ads and programming material.

• In charge of office’s social media and external marketing.
• In charge of planning and executing all events and promotions.
• In charge of website development and maintenance.
• In charge of communications with patients through online community,email, promotional materials, and mailings.
• Calculated and took patient’s payments and orders, andfinalized books at business day end.
• Scheduled and checked patients in, answered phones, and gathered confidential insurance and medical information.