Hair Marketing Director in charge of Sedal and Suave in the region. Key activities and responsibilities: - definition of the brand role per geography and key jobs to be done to achieve the business targets;- monitoring and analysis of beauty trends, hairdressers view point, consumers habits and competitors activities to define the more relevant innovation for each brand; - identification of business opportunities, size of the price, idea generation, mix and communication development- continuous tracking of the brand performance indicators: P&L, shares, equity attributes, price point, in-store execution, among others;More recently, responsible for Sedal re-positioning in Latin-America: new formulas, new 3D and 2D, new communication strategy and price positioning.

Clear Marketing Director for Latin-America. Main responsibilities: business opportunity assessment, mix development, launch strategy, activation and communication plan. Scope: Brazil, Argentina and Colombia.

Regional Marketing Manager working on medium and long term innovation for the Category. Key role: to identify new business opportunities for the brands in the portfolio: Sedal, Dove and Suave in the different geographies and generate insights to tackle those opportunities.

Regional CMI Director for Home & Personal Care leading CMI people based in the region. The role involved management of the key market research agencies such as Nielsen, World Panel and Millward Brown as well as involvement in the key Insight Projects for each category.Global Insight Planner for Hair, continuation of my previous role in London

Global Insight Planner for Skin, Hair, Deodorants & Oral categories. My main role was to lead the Global Insight Networks (whose members are the regional leaders working on consumer and market insight as well as consumer science and technical insight). Key projects: Global Brand Health Check, Category Habits & Attitudes, Face Care strategy, Styling segmentation, among others.

Global CMI Manager working on ‘Reconnect with Consumers’ initiative, its main objective was to develop a more consumer-centric organisation.I was involved in the development of the CMI tools (Idea Generation, Brand Health Monitoring, Strategic Planning and Consumer Insight sharing) and the cascade and implementation to the regions

Regional Market Research Manager for Latin-America, working on projects from idea generation to post launch evaluation. Key projects: development of Sedal / Seda brand key & vision, launch of Sedal in Mexico, development of Sedal Colorant mix, generation of the segmentation strategy for the category based on hair types

Political campaigns in Argentina and Central America.National and multinational Market Research accounts managed, specialised in FMCG market, conducting quantitative and qualitative research related to: product development, brand image, brand positioning, advertising pre and post test, customer satisfaction, etc.