As Director of Marketing at FRANdata, the only research and consulting company that exclusively focuses on franchising, I manage a team responsible for overall branding, marketing, tradeshow and events, social media, and public relations. In particular:• Manage marketing team, monitoring progress, aligning projects to goals, assessing individual performance and skill development• Messaging, positioning and branding development focusing on FRANdata target markets: franchisors, lenders/banks, franchise suppliers and private equity- includes value proposition development, unique selling messaging, and competitive positioning.• Manage more than 20 tradeshow/conferences and events annually, including sponsorship negotiations and collaboration, pre-show and post-show m rketing, and creation of tradeshow displays. • Public Relations planning, writing and launching. Includes media relations with about 40-50 media outlets/contacts a year ranging from regional to national publications.• Sales pip e management and marketing-to-sales process alignment planning and implementation. Leveraging the Pipedrive CRM system • Product marketing-- collateral creation, email and direct mail campaigns (planning, design and management), messaging, goal setting for five product lines• Editing, writing, lay-outing and proofreading articles, proposals, presentations, and all marketing/sales materials • Manage sales support activities such as proposal writing and review, presentation development, collateral and case study development• Vendor management-- includes researching vendors, creation of briefs, negotiation• Salesforce/Pipedrive CRM process implementation, vendor negotiation, user training, setting up sales workflows, and reporting• Work with the sales team to ensure that our clients are engaged and aware of the value proposition, while building brand awareness, • Marketing planning, budgeting, ROI and implementation

Responsible for value proposition development, market and competitive research coordination and analysis, vendor relations and brand marketing consultation for internal clients.

Freelance consultant specializing in marketing strategy/brand development, competitive research/analysis and marketing communication development. • Working with Uxfactory as research analyst and business strategist to conduct competitive benchmarking study for leading global testing laboratory• Wrote blog posts for Whoast.com (now straightnorth.com), a blog specializing in search engine marketing, web analytics and search engine optimization • Project managed and wrote executive appointment press releases, and boilerplate copy for TuringSMI • Wrote 25th Anniversary press announcement for Chicago’s Cagen Music LLC. • Conducted secondary research projects around product sourcing, networking, and advertising

Responsible for business development and product management for the Samsung brand within CDW. Role included marketing planning, sales communication, competitive research, planning and implementation of product promotions, revenue/run-rate analysis, and vendor relations.

Promoted to strategic role in research and analysis of Motorola’s business and government competitive marketing landscape, with primary emphasis on public safety, rail, utilities, and defense market segments. Serve as content manager and subject matter expert for internal and competitive data used in sales and marketing materials. Responsible for sponsorship analysis and recommendations for the business sector. Direct global communication projects from inception through completion.

Managed global marketing projects, cause-related marketing efforts, brand-related programs, and employee communications. Facilitated vendor selection, negotiation, and relationship management.

Responsible for copywriting and editing at major b to b sourcing publication company with markets in Southeast Asia, India, U.S., and Europe.

Co-managed leading advertising agency’s major telecom account, played a key role in acquiring new million $ account, supervised regional advertising/PR/market launch campaigns, and facilitated major concert series.