Maryellen Mclaughlin Email & Phone Number
@classcraft.com
2 phones found area 212
LinkedIn matched
Who is Maryellen Mclaughlin? Overview
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Maryellen Mclaughlin is listed as Independent Consultant at MEMc Consulting, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at classcraft.com, phone signal with area code 212, and a matched LinkedIn profile for Maryellen Mclaughlin.
Maryellen Mclaughlin previously worked as Event Manager at Onecause and Fundraiser at Pflag Nyc. Maryellen Mclaughlin holds Mba, Marketing & International Business from Nyu Stern School Of Business.
Email format at MEMc Consulting
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AeroLeads found 1 current-domain work email signal for Maryellen Mclaughlin. Compare company email patterns before reaching out.
About Maryellen Mclaughlin
I believe strong relationships are the key to business growth. While we are steeped in cutting-edge digital solutions and technology, it is important to remember that people build businesses. And whenwhen people feel trusted and supported, they become truly invested in their work, leading to empowered teams and stronger business outcomes.In my work and life, I lead with a people-first approach. I am a polished communicator and a highly effective collaborator who builds effective relationships with customers, partners, and internal teams. I leverage consumer and market trends to determine strategies that create value and drive business results. I have a deep passion and in-depth expertise in growing products that have strong educational value and truly engage kids. In my career, I have worked in a variety of roles on iconic brands such as Sesame Street, TIME Magazine for Kids, Weekly Reader, Channel One News, and Houghton Mifflin Harcourt. Most recently, I held the role of VP of Integrated Partnerships at Classcraft, an Edtech doing great work in the behavior space. I am looking for opportunities to work with forward-looking teams in the EdTech or non-profit worlds preferably on projects that impact kids and learning or support LGBTQ+ youth. StrategyNew Business DevelopmentSalesIntegrated MarketingManagementEducational Technology and PublishingFor-ProfitNot-for-profitEducationYouth MarketsLGBTQ+
Listed skills include Publishing, Integrated Marketing, Strategy, Advertising, and 29 others.
Maryellen Mclaughlin's current company
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Maryellen Mclaughlin work experience
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Event Manager
Current
Independent Consultant
Current
Fundraiser
Vp Integration Partnerships
Venture-backed EdTech Start-up. Behavior solution that uses the culture and mechanics of gaming to engage & motivate students. Serving over 20,000 teachers with reach to 10M students in 165 countries.- Built new Integration Partnership program; identified landscape, defined strategy, established criteria- Pursued and secured partners including PowerSchool.
Director Product Management
- Drove product management and go to market strategy and activities for launch of bilingual pre-school math kits and app to the US market using top rated TV characters from Latin America currently featured on Netflix.
- Secured sales and distribution partnerships with Amazon, Barnes & Noble and Simon & Schuster
- Achieved 29% YOY increase in app downloads for 2019-20
- Built and managed digital marketing team Launched aggressive social media campaign to address the needs of families during COVID-19 crisis achieving YOY growth for 2019-20: Instagram followers +94%, Facebook followers.
Vp Product Management, Consumer Group
- Led product management and marketing of Consumer Group products to the K-12 market.
- Collaborated with K12 sales and marketing teams to bring Channel One News to market resulting in a 300% increase in sales 2015-2016
- Planned and launched “education” go to market strategy for portfolio of consumer apps including newly launched Curious World, Go Math! Go, and Carmen Sandiego
- Launched direct to consumer digital marketing program for Channel One News Premium in-school product
- Developed physical product offerings to complement digital product
Vp Product Management
- Acquired by Houghton Mifflin Harcourt in May 2014.Pursued partnership and new business relationships with corporations and organizations with a stake in education. Led planning and execution of all marketing.
- Developed product positioning, pricing, sales plan, collateral material and virtual customer training program
- Trained and supported outside educational technology reseller network. Included launch & maintenance of partner portal
- Directed and managed customer service and inside school sales teams
- Partnered with content development team to develop family targeted APP
Sales Manager
Integrated Sales & Marketing Consultant
Integrated sales and marketing executive who drives sales by building cross platform programs and developing new business working with corporations, non-profits, and ad agencies. Understands the unique challenges and opportunities in marketing to kid audiences. Will bring sales experience and knowledge of new media to an enterprise that wants to grow.
Publisher, Custom Publishing
Led conceptualization, sales, development, and promotion of all print and digital custom published programs delivered under the Weekly Reader brand.
Vp Advertising & Custom Publishing
Led advertising and custom publishing sales efforts for DC Comics' networks of over 80 comics published monthly. Developed strategy, directed sales, drove new sources of revenue generation for the department.
General Manager
- Led advertising sales and circulation efforts for in-school publication
- Restructured advertising sales model
- Directed efforts of independent sales team and marketing coordinator
- Initiated circulation tests for new market strategies
- Served as liaison to WSJ ad sales team, Dow Jones Integrated Services, and Barrons
Publisher, Time For Kids
- Led sales, development, production, and marketing efforts for sponsored marketing business
- Achieved $4.0M revenue in launch year of the business for new magazine
- Served as liaison to TIME Magazine and Time Inc. corporate ad sales and marketing departments and Time Warner Global Marketing Solutions
Vp/Advertising Director Sesame Street Parents Magazine
- Directed advertising sales and marketing for 1.1M circulation magazine totaling $12.5M in ad revenue
- Drove a 5.6% increase in ad pages and a 6% increase in revenue in a year that was flat for the market
- Managed staff of 14—including sales, marketing, and support
Vp Education
- Served as business and marketing liaison for CTW with all school partners
- Responsible for contract negotiations, financial models, and leading marketing efforts
- Established significant co-development partnerships with large educational publishersChosen as one of a 10 member management team to work with McKinsey & Company on CTW Corporate Strategic Planning
- Increased ad revenue in Education trade magazine Creative Classroom 101% and ad pages 39% over four years Launched www.creativeclassroom.org website
- Established CTW “Plan A Dream” grant program for elementary school teachers, securing sponsorships from MCI, TIAA, and Binney & Smith
Maryellen Mclaughlin education
Mba, Marketing & International Business
Ba, Communication Arts
Heyman Program In Philanthropy & Fundraising
Frequently asked questions about Maryellen Mclaughlin
Quick answers generated from the profile data available on this page.
What company does Maryellen Mclaughlin work for?
Maryellen Mclaughlin works for MEMc Consulting.
What is Maryellen Mclaughlin's role at MEMc Consulting?
Maryellen Mclaughlin is listed as Independent Consultant at MEMc Consulting.
What is Maryellen Mclaughlin's email address?
AeroLeads has found 1 work email signal at @classcraft.com for Maryellen Mclaughlin at MEMc Consulting.
What is Maryellen Mclaughlin's phone number?
AeroLeads has found 2 phone signal(s) with area code 212 for Maryellen Mclaughlin at MEMc Consulting.
Where is Maryellen Mclaughlin based?
Maryellen Mclaughlin is based in New York City Metropolitan Area, United States, United States while working with MEMc Consulting.
What companies has Maryellen Mclaughlin worked for?
Maryellen Mclaughlin has worked for Memc Consulting, Onecause, Pflag Nyc, Classcraft, and Hispanic Information And Telecommunications Network, Inc. (Hitn).
How can I contact Maryellen Mclaughlin?
You can use AeroLeads to view verified contact signals for Maryellen Mclaughlin at MEMc Consulting, including work email, phone, and LinkedIn data when available.
What schools did Maryellen Mclaughlin attend?
Maryellen Mclaughlin holds Mba, Marketing & International Business from Nyu Stern School Of Business.
What skills is Maryellen Mclaughlin known for?
Maryellen Mclaughlin is listed with skills including Publishing, Integrated Marketing, Strategy, Advertising, Digital Media, Content Development, Marketing, and Content Strategy.
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