Global SEO content strategy and management of a 20+ writer team for a wide range of iGaming brands in Europe, LATAM and Asia.

Producing a wide range of text, audio and video SEO content for a top UK casino brand

Content strategy and copy lead for 438’s diverse portfolio of clients. Projects include conceptual copy, web copy, pitch decks, video scripts, brand TOV & brandbooks and exec ghost writing.

I work both with marketing agencies and directly with brands to produce content that delivers for customers, clients and KPIs. Get in touch if you need: - Content strategy and writer management- Persuasive, memorable copy - Tailored to the needs of your target audience- Impeccable attention to detail- Zero waffleI've worked with B2C and B2B brands across the iGaming spectrum and am one of the most experienced content leads in the sector. My past clients also include UK charities, blockchain startups, marketing agencies and a leading global sportswear brand.Every piece of content is about raising awareness and delivering value, be that new signups, higher conversion rates, more time on page, or greater reach and engagement on social.

Microgaming relaunch:Responsible for the relaunch of the PKR brand in March 2016, including the development of a new website, the modernisation of existing PKR Poker and PKR Casino brands and the creation of a new brand, PKR Vegas.

Pioneering community-building to increase brand engagement and reduce churn, via growth of a forum, online content and media, offline events. Role also included day-to-day ops support for Poker Team.

Responsible for team of 20 representatives delivering 24/7 support to customer in 35 countries worldwide, including departmental performance analysis, individual evaluations, training and recruitment.