Creates, strategizes, and executes social media across all social platformsGenerates, edits, publishes, and manages engagement on all social media platforms on behalf of the entire Museum. Uses the appropriate tone and tenor based on audience and medium with one consistent Museum voiceWorks closely with senior management to continually develop, refine, and execute social media strategies and editorial calendars with goals to grow audiences, increase engagement, and drive brand awareness and salesDevelops and maintains influencer strategy and external partnerships across digital platforms to extend reach and increase engagementStays current and deploys social media best practices and current digital/social trends to optimize engagement and increases revenue and attendance through strategic engagementManages website content and daily publication across all Divisions to ensure dmns.org remains a dynamic site that attracts repeat visits, promotes marketing and communication priorities, driving results; includes proofreading, working with contributors Museum-wide, and managing the publishing of submissionsIntegrates promotion requests and submitted content; writes stories and/or edits content according to Museum’s style guideCollaborates with Museum teams to cross-promote content across social media platforms and optimize efforts to ensure effectiveness and ROIMobilizes around the Museum, in the field, at events, to be present for events and happenings for timely social media posts and engagementPro-actively reaches out to other departments to explore possible content opportunities, as well as providing social media support