Led online marketing and customer acquisition for an international art gallery with over a dozen worldwide locations.Primary KPI holder for new customer acquisition, revenue generated from online, and RSVPs and guest attendance at twenty major events per year.

Lead the marketing and growth of Collabria, an exciting new way for customer-facing teams to collaborate with their internal stakeholders.

With my promotion to Sr. Director, I became responsible for targeted review creation, doubling within six months our monthly reviews collected.• Ensure that our 500,000+ member user community continues to grow in size, engagement, and revenue generated.• Manage the team responsible for Paid, Organic, and email traffic, conversions, and affiliate relationships.• Manage our 25+ agent call center team tasked with interviewing our userbase to generate more reviews and user generated content.• Created a new product offering based on leveraging our affiliate program which grew to 30% of the company's total revenue.

I am responsible for ensuring our 500,000+ member user community continues to grow at an ever increasing rate. Email engagement, CRO, SEO, PPC, email marketing, and affiliate relationships all fall under my direct management in pursuit of this goal.I'm part of the product development effort, looking for new opportunities to maximize the value we provide our customers by creating new products that appeal to our large enterprise customers.I built an affiliate program that accounted for 25% of total revenues within its first year of operation.As part of the marketing team, I generate leads for our sales and SDR teams to close, coordinating between our webinar, content, and event marketing efforts and the sales org. I run ABM and retargeting campaigns on HubSpot to broaden our reach and zero in on the prospects that show interest.

Self-funded from customer revenue, reaching $50k MRR with over 2000 paying customers and a team of 6 employees. Built a customer acquisition funnel that took home improvement SMBs from zero brand-awareness to paying customer. The tools I used to accomplish this were: - Cold email campaigns - Cold calling - Google, Facebook, LinkedIn ads - Channel partnerships - Retargeting campaigns to keep us top-of-mind until a purchase decision could be made.Managed the entire customer lifecycle journey through email campaigns, app walkthroughs, a knowledge base, hands-on customer service, feature development, and phone and text message integrations.Built an affiliate system (custom, no platform) using a real-time, ping/post bidding system. Built ~15 lead sharing partnerships with companies ranging from small business to Fortune 500.Created a lead generation campaign from scratch, that included SEO, PPC and affiliate marketing campaigns.Managed a development team to create a fully featured platform that included a programmatic affiliate/micro-auction API for third parties to integrate with, an AdWords script that manipulated our campaigns' bids according to our capacity to accept and sell leads to our clients, and a lead verification process that integrated with an offshore call center.

Self-funded from customer revenue, reaching $10k MRR from approximately 100 customers, with a team of 5 FTEs.Launched a SaaS tool for home improvement contractors to improve their contact rates for leads bought from any company (Including TheHomeFixers).

I manage a team of writers and editors for both short term and long term projects for a variety of clients. Project specifications include blog management, social media campaigns, landing page content development that meets strict SEO guidelines.I am also the point man for acquiring and developing relationships with new clients using a wide array of marketing techniques, including traditional SEO, Google AdWords, other PPC platforms, as well as leveraging current client relationships into additional business.

Customer Service and Retention.Due to outstanding performance in customer service and retention, was named "Employee of the Month" in March 2009. Was the first Employee of the Month to be named outside of the sales department.

Reduced churn both by retaining unhappy customers and upselling happy ones to larger service packages.

Active military duty with Nachal 932 (Infantry). Active in the reserves after release.