Digital Marketing Executive
Current***SEO Management - Conduct regular site audits using SEO tools to optimise website performance. - Perform thorough keyword research to enhance online visibility and discoverability. - Suggest SEO-friendly content ideas to enhance organic traffic and user engagement.- Strategically build high-quality backlinks to bolster website authority and improve search engine rankings.***CRM Management - Build detailed buyer personas to tailor content and campaigns effectively. - Create and manage dashboards within HubSpot to monitor campaign performance and key metrics. - Ensure accurate data management within HubSpot, maintaining up-to-date and organised contact lists. - Execute end-to-end campaign strategies, from planning to execution, within the HubSpot platform.*** Campaign Management & Content Creation - Develop and implement email and LinkedIn marketing campaigns targeting audiences worldwide. - Research, curate, and produce relevant and engaging content for various formats: blog posts, mini-guides, videos, etc. Generate original and captivating content across multiple platforms, including campaign landing pages, emails and social media. - Brainstorm and innovate fresh content ideas to keep social media channels vibrant and active. - Work closely with sales teams in the UK and USA, creating content for emails and LinkedIn messages to support lead generation efforts.