Set vision/strategy for licensing sales of Moose Toys' IP and acquisitions of top entertainment and CPG brands. Lead global team in business development through licensing agents. Directly manage high level relationships with studio/gaming/agency/CPG partners. Develop, coach, and motivate high performing licensing team. Advise cross-functional team of marketing and design in pitch creation and delivery. Provide input as key member of TOM project, aligning people, technology, data, and process for licensing. Individual contributor and team leader.

Established the new global licensing acquisitions team for Moose Toys. Created and implemented cross-functional process for licensed merchandise development across licensing, marketing, and product development. Secured new partnerships with top entertainment studios, digital entertainment/influencers, and gaming.

Developed and drove strategic direction for global Marvel core toys portfolio valued at $500M retail sales for action figures, dress-up/role-play, die cast, and RC. Developed yearly product strategy and objectives as part of the BDO process. Set AOP for key business segments. Led licensing manager in games, puzzles, activities, novelties, outdoor, sporting goods, and wheeled goods categories. Further developed new demographic targeted categories.

Managed licensee portfolio generating over $75M in retail sales. Provided strategic direction to licensees regarding product line, storyboard, marketing material, and retail promotions. Collaborated across internal lines of business to serve synergy and optimal impact. Conducted quarterly business reviews with licensees and developed yearly strategic plan for the North American Toy business. Provided leadership and mentoring for Assistant Category Managers and Interns.

Managed licensee portfolio for Playhouse Disney brands generating over $100M in retail sales. Approved and provided direction to product line, storyboard, marketing materials, and retail promotion submissions from licensees. Participated in strategic planning for the North American toy business.

Managed customized product development for Wal-Mart, Target, Toys R Us, and growth channels. Worked with finance on customized marketing P&L grossing over $45M each year. Developed positioning and relevance for customized product within each segment of Barbie. Partnered with sales to determine retailer strategies to create programs designed to drive higher retail margin and differentiation for customer. Led product development process and team consisting of design, packaging, costing, and finance.

Managed Mattel’s specialty and alternate channels sales team covering mid-tier to high-end department stores, book, music, electronic specialists, large chain specialty gift stores, amusement parks, and various regional accounts across the United States. Consistently expanded customer base while increasing volume from existing accounts. Worked in close collaboration with executive management, sales, and marketing teams to develop new business opportunities. Initiated meetings with buyers to present entire Mattel product portfolio including, Barbie, Disney Princess, Hot Wheels, Matchbox, Tyco RC and other licensed properties.