Graduated in architecture and urban planning, I found in marketing and communication a way to express my passion for creating and transforming. I combine the strategic and creative vision of marketing with the sensitivity and procedural vision of architecture to develop solutions for complex problems, aiming to innovate businesses, strengthen brands, and impact people.In 2018, I joined USP and became a scholar at Instituto Semear, an organization that supports and develops young university students selected for their potential in leadership and social transformation. From 2018 to 2021, I structured and led the Communication department of the Institute, and I was also one of the leaders selected for the VOA Ambev program, which trains social business leaders to enhance their management practices through mentoring and application of the multinational's playbook. This experience sparked a strong interest in project management and strategy methodologies.In 2021, with this interest in mind and a goal to create social impact, I co-founded and was responsible for driving the growth of CriaUp, a startup focused on education and employability for young people in social vulnerability through marketing services. Under my management, we defined the Product Market Fit, achieved an average revenue growth of over 30% per year, and increased the number of recurring clients in our portfolio by more than 5x.After three years of entrepreneurship, I exited CriaUp in April 2024 to explore new challenges in my career. I am always open to new connections, idea exchanges, and opportunities that promote innovation, social impact, and mutual growth!