Founded in 2016, Tipsy Social has partnered with local, regional, national, and international brands to design effective marketing solutions that strengthen relationships with their core audiences, stakeholders, and communities.As a full-service integrated agency, we focus on selecting the right mix of marketing, PR, advertising, and technology to shake up outstanding results. From social media engagement to filling lead funnels, we promise our clients that their work will generate substantial buzz, create true enthusiasts, impress the masses, expand brand influence, and champion future success using a variety of marketing tactics.

In the position of Head Instructor I am required to provide leadership and mentorship for instructors throughout the Northeast Region. It is my duties to also work directly with coaches to provide education and skill-building techniques to help foster their professional growth within the cheerleading and dance industry. As a Head Instructor I work with staff to develop plans and strategies to execute with their teams at camps throughout the Northeast Region.As an NCA Choreographer I create innovative routines for teams to use during school performances and regional, state, and national competitions. It is my responsibility to recruit and retain clientele into these camps in order to bolster NCA's market share amongst competitors.

Developed and created the overall brand and services provided by the Mpower Albany program. Executed and supervised implementation, PR, events, digital marketing, and evaluation. Monitored deliverables and reported successes, challenges, and plans-to-adapt to funder. Directed team of two and volunteers in executing all Mpower Albany efforts: event coordination, public relations, messaging, social media, community partner collaboration, client recruitment, and delivering of services.Key Contributions:Built program from the ground up. Developed brand, concept, messaging, visual identity, and services. Created a Community Advisory Board to assess consumer needs, as well as, developed Community Advisory Board of Professionals which helped develop ongoing strategies for program branding and awareness.Served as the face of the program to funders and community partners. Developed collaborative efforts between agencies to provide events and services to the community.

Document activities and record information, such as the numbers of applications completed, presentations conducted, and persons assisted.Develop and present health education and promotion programs, such as training workshops, conferences, and school or community presentations.Develop and maintain cooperative working relationships with agencies and organizations interested in public health care.Prepare and distribute health education materials, including reports, bulletins, and visual aids such as films, videotapes, photographs, and posters.Develop operational plans and policies necessary to achieve health education objectives and services.Design and conduct evaluations and diagnostic studies to assess the quality and performance of health education programs.