- Leading the Customer Lifecycle team. This team’s goal is to drive multi-product adoption and revenue across all GCP products throughout the customer lifecycle and responsible for driving ~$1B in yearly revenue- Built the Google Cloud’s Expansion program. In less than 2 years this program is now driving +$120M in in-year revenue and it will continue to exponentially grow year over year at a pace of +30%.- Established a data-driven tiger team to drive revenue growth using experiments and machine learning models, focusing on improved targeting and customer journey understanding.- Led a team of efficient mindset to make our programs scalable. Our efficiency in campaign deployment improved by 200%.- Spearheaded one of Google Cloud's CEO's top initiatives across Engineering, Product, and Marketing. The result was a new in-console experience that drives customers to adopt new products. After a successful pilot, the program was scaled to make it more robust, easy to deploy, and measurable.

- Led Strategy and Operations for all Google Cloud Product Marketing and built the operational foundation for Google Cloud Product Marketing Team- Created and led the Quarterly Momentum program for Thomas Kurian and his direct reports. This program is key for the evaluation of the Google Cloud business, and is also used by Finance in the quarterly investors earnings call.- Worked with Thomas Kurian, Google Cloud Marketing CMO and the VP of Product Marketing setting up the narrative for the main keynote in Google Cloud's largest event of the year (Next'21)- Led the reorg of the Product Marketing organization, established the strategy and OKRs together with the VP and Directors and helped the org members better navigate organizational changes by providing clear structure, metrics of success and set up clear roles and responsibilities

Global Marketing Strategy lead for Google Cloud Serverless Portfolio: App Engine, Cloud Run, Cloud Functions and Workflows- Led and executed the marketing strategy for top GCP product portfolios (Serverless and Cloud Operations). Strategies that not only have been proven successful, but have been acknowledged as best practices in Google Cloud and across the Google organization. - Key member of the product leadership team, helping shape the strategy of products alongside Google Cloud executives.-One of my key revenue driven initiatives has evolved into a successful Global Google Cloud program, led by 15 people and surpassing our target goal in less than a year of inception-Led and successfully delivered the Stackdriver debranding, and recognized with the Feats of Engineering Award by Urs Hölzle

- Led and assembled Google Voice 1:1 Support Team with limited budget and resources, which led to a product CSAT increase from 23% to 80%- Developed and launched the first Google Play 3rd party support program and saved the company ~$3M annually

Field Marketing Lead for the California region

• Designed and led the new operation platform for the Marketing Center of Excellence team at Dell in Santa Clara, California.• Received the Dell Champion Award for leading the design and execution of Marketing Operations' analytics platform.• Created the first model to evaluate reporting team capacity, optimizing performance and headcount continuously.

• Conducted Dell's IoT global market sizing research and delivered go-to-market recommendations • Developed a pilot use case to integrate newly acquired products into Dell’s sales portfolio for Big Data customers, and got CMO approval for its implementation. Expected to increase product margins up to 27%• For my work I was awarded a partial MBA scholarship

• Revamped Telefonica's customer reward program to increase usage and satisfaction, which led to 0.91% lower customer turnover resulting in 700K retained at risk customers• Developed strategic customer segments based on analysis of behaviors in order to improve point redemption, thereby reducing balance sheet liabilities, resulting in 32% higher point redemption.• Created and implemented a comprehensive database of the reward program used to understand and predict future behavior. This has become the pillar for understanding the loyalty program.• Liaised with headquarters in Spain to communicate quarterly results and marketing program success in order share best practices across the business.

• Conducted 10 full scale marketing promotions in order to attract new clients, resulting in 170K new clients• Strategically developed 7 new phone plans in order to increase revenue that translated to 8% incremental on-network minute usage and 102.7% growth of service income.• Formulated a strategic migration business plan that increased average revenue per customer by 15.2%.• Developed and executed a telemarketing campaign that doubled the postpaid portfolio in 1 year.• Developed and launched the first product bundle (mobile + home phone) in the company, which resulted in 10K new sales.• Won the Marketing Execution Diploma for coordinating the team that planned and executed marketing initiatives for the Venezuela-Spain soccer match, a $2.8M investment that reached 1.5M+ clients

Managed all marketing activities for Splenda and Johnson's baby• Developed SKU-level annual plans with profits, financial impact estimates, inventory and pricing strategy.• Planned and executed a 360 Splenda branding campaign for all LATAM countries • Tailored marketing campaigns and offerings for Johnson’s baby bedtime new product line to the local market, ending up in an 8% increase in sales