As a Creative Director, I lead my team to develop and carry through a brand strategy throughout the entire project phases. As a hybrid, I am able to direct branding, copy, design, and development.As a UX / UI Strategist, I consult businesses to make sure that their goals and user needs are continuously aligned. I leverage research and data to create a product roadmap. I utilize my natural talent to tell compelling stories with creative imagery. I structure information and optimize processes for a seamless user experience.

Real Estate and Technology startup catering to investment properties, developments and agents.

In this dynamic role, I took charge of the entire rebranding process, directing creative and design implementation for a senior living wellness platform. I collaborated closely with cross-functional teams to ensure a seamless transition and a cohesive brand identity. I custom hand-designed their new logo.Residents are able to take a lifestyle profile and be matched with relevant content related to their areas of improvement or maintenance on a dashboard. Communities have a dashboard to view overall community wellness data and engagement. I also designed assets for the marketing team.My role as a Hybrid Consultant allowed me to leverage my expertise in branding, design, and strategic thinking, delivering tangible results that elevated the company's digital presence and drove sales.

Metropolitan Investment is a Private Equity Firm focused on real estate and technology opportunities.My role was to lead the creative direction and marketing efforts for their Miami US-based office.As a consultant with hybrid capabilities, I led the creative direction and execution for branding startups and ventures while acting as an in-house graphic designer, web designer, and marketing strategist.

Successfully stabilized a diverse portfolio consisting of over 600 investment properties across 110 investment portfolios, implementing an effective exit strategy aimed at divesting the management portfolio. Oversaw the reduction of liabilities and orchestrated a seamless transfer of the company's data to the incoming owner. Leveraged software to organize and transfer portfolios and data.

Simplicity | Real Estate

As Operations Assistant, I streamlined processes by optimizing the software use. I automated the process from lead, to lease, and then tenant interactions.

Led full digitalization of 600 properties for 110 portfolios. Automated the tenant screening process, lease creation, and tenant notifications by implementing property management software. Led project management for the maintenance department.

Assist in managing over 500+ properties for a real estate investment firm. I have innovatively digitalized the Property Management department to function with more efficiency through all aspects from detailed reporting, rent collections, maintenance, client relations, and tenant relations.