PRIMARY RESPONSIBILITIES#. Review and analyze client sites for areas that need to improved, deleted, or revised.Prepare detailed strategy reports.#. Identify the least expensive but most powerful and profitable keywords for client sites.#. Run pay-per-click campaigns.#. Improve a company's organic search results.#. Write effective headlines, body copy, and websites.#. Ensure websites are filled with optimal keywords.#. Place keywords appropriately in copy to… Show more PRIMARY RESPONSIBILITIES#. Review and analyze client sites for areas that need to improved, deleted, or revised.Prepare detailed strategy reports.#. Identify the least expensive but most powerful and profitable keywords for client sites.#. Run pay-per-click campaigns.#. Improve a company's organic search results.#. Write effective headlines, body copy, and websites.#. Ensure websites are filled with optimal keywords.#. Place keywords appropriately in copy to gain most search engine traffic.#. Write effective call-to-action statements.#. Write original, powerful SEO content for blogs and websites.#. Implement off-page SEO content strategies such as coding.#. Effectively use header tags.#. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.#. Strategize ways to improve and track site performance.#. Compile and present SEO performance reports.#. Adjust PPC campaigns as needed.#. Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.#. Utilize basic programming and web design skills to enhance SEO.#. Create advanced SEO strategies.#. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Show less