Ana Paula Menezes Email & Phone Number

State Of São Paulo, Brazil

• Leadership of the implementation teams for Avon and Natura brand integration solutions in LATAM for backoffice areas (Supply Planning, Manufacturing, Quality and Research and Development / R&D), enabling the implementation of the new combined commercial model between the brands.• I led the product life cycle mapping, from conception in innovation marketing to production readiness, in partnership with an external consultancy, with the aim of identifying the need for adjustments in processes, roles and responsibilities of the areas and the appropriate organizational structure. Responsible for the governance of the materials register, with a significant possible TTM reduction.• Managed the M&A pre-project for the R&D area, designing the systems solution map together with IT partner areas, to enable the new operating model in LATAM until its approval.

• I led the implementation of the Dial My App (DMA) digital customer service platform, reducing the number of calls made by Natura Call Center agents through service integration (API). • Together with the business, global IT infrastructure and supplier teams, I led the rollout of the Hi Platform service governance solution. • I led the projects to replace Avon's call center providers in Brazil and Natura's in Mexico, maintaining the solution's integration with proprietary services (API).• I led the implementation of the new product unavailability notification solution, improving the experience of Avon Representatives through website and chatbot communications.• I implemented all the solutions for the creation of a new Avon Distribution Center in Maceió, with a view to taking advantage of tax incentives and enabling the operation for future logistical integration with Natura.

• I led the implementation of the program to readjust the Credit and Accounts Receivable areas as part of the revenue assurance and anti-fraud strategies, encompassing FICO platform to analyze Representatives profiles, with a focus on individualized credit granting and improvements in the processes for issuing installment payment slips.

Leadership of various implementations, including• New orders delivery model (Service Model Evolution), enabling express freight options and more than one order per campaign• Solution for monitoring order deliveries and automating accountability with geo-positioning technology• New solution for product exchanges and shortages, as part of the strategy to improve the Representative experience and anti-fraud policy• End to end processes and systems solution for Korres brand operation in Brazil

• Leadership of the ETL (Extract Transform Load) team in the implementation of various Datawarehouse projects in Brazil, with a view to integration with the CDW global data platform, technological updating with local and global infrastructure teams and local projects for data integration and creation of views in Microstrategy.

Leading tax adjustment projects, especially the solution for issuing invoices for the Guarulhos Sales Center.

Implementation of the new distribution center in Minas Gerais.

Implementation of fiscal improvements in the invoicing system with COBOL.

Working on an online payment solution for Sudameris bank (COBOL and Natural/ADABAS).

Development of a taxpayer profile analysis solution (Visual Basic and Natural/Adabas).

Development of improvements to the Baan ERP for client Metal Leve.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Mathematics And Computer Science