Meng Sun Email & Phone Number

Guangzhou, Guangdong Province, Cn

Guangzhou

Guangzhou, Guangdong, China

- Cultivated and maintained client relationship by offering professional shopper marketing counsel to P&G clients from regions of Europe, Asia Pacific and China.- Monitored multiple campaigns of all stages from consumer study, shopper strategy proposal, to creative briefing, creative idea advising and production execution, to ensure the smoothness and efficiency of the project progress.- Guided up to two junior subordinates on support projects and tasks to be completed, coached and oversaw their work to ensure quality and consistency.- Developed and presented the strategic new pitch proposal of Mars Main-shelf Merchandising Solution, essentially contributed to the successful winning of this project.

Shanghai City, China

- In charge of IKEA national store opening projects under the study of different local markets and media environment, partner with client and other communication agencies to develop and complete an integrated opening plan.- Designed, developed and implemented routine events during IKEA store opening projects under supervision and alignment with supervisors, necessarily involved in client brief adaptation, local strategy refinement, social topic creation, editorial content draft, media and 3rd party vendors coordination, etc.- Contributed to program development and new business proposals such as Cartier, Adidas, OYISHO, Stradivarius, TINTIANDI, Courvoisier, etc., participated in strategy planning and execution tactics driven.- Demonstrated proficiency in exploring creative concept and writing strategic documents, built up good organizational skills and the capability to juggle many projects simultaneously.

Shanghai City, China

- Responsible for Lane Crawford Shanghai retainer routines in fashion and beauty unit, meanwhile charged with the TPR activities of Stokke, the premium Norwegian Mothercare brand.- Developed regular paperwork from press release, E-newsletters, social communication content, monthly/coverage report to backgrounders and fact sheets, etc.- Handled media inquiries and maintained KOLs and celebrity relationship by column/shooting pitch, product/gift seeding or paid cooperation.- Supported BJ team to coordinate consumer workshops, media events and brand milestone projects like Lane Crawford 165th Anniversary party.- Nurtured strong communication skills and comprehensive media & KOL resources, able to handle with client independently and effectively.

Shanghai City, China

- Organized Montblanc's day-to-day activities in support PR coordinators, including press release draft and translation, media monitoring, media pitch and shooting support, monthly/competitor report consolidate, etc.- Assisted with project coordination and onsite support during brand events.- Equipped with solid basic knowledge of a qualified PR, built up the ability to maneuver confidently and successfully within a fast-paced, deadline-driven environment.

Shanghai

- Accepted the professional training of Accenture WOT system operation to provide client with purchase order management.- Processed internal audit support with every client quotes and dealt with purchaser problem solution in consultant with team leaders.- Established the acuity of statistics and the ability to rapidly adapt to new knowledge and environment.

Master Of Science (M.Sc.), Management

Bachelor'S Degree, Trade Japanese

Bachelor'S Degree, Finance, General