Meng-Ya Chen Email & Phone Number

Taipei, Tw

Plan Adobe Analytics implementation in CDFDigital behavior analysis and KPI setupLead Cloud migration projectConsolidate subsidiaries dataData governance AI governance

Taipei City, Taiwan

o Identify the data need cross function for designing and building data foundation projects in Cardif.o Build analytical mindset change management in Cardif, such as holding Tableau/Python training for cultivating seed users and assisting to simplify different functions daily job through using advance analytics skill.o Assist operation team to stream their underwriting process to increase the operation efficiency through analytics methods. o Mind and analyze data to drive Cardif and Partners product development, marketing techniques, and business strategy.o Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.

Taiwan

o Through data mining and model built, support to develop Ice-Break Model for insurance product. The conversion rate could be twice higher than BAU method.o Create deposit fund flow analysis to assist deposit team to figure out the customers fund flow behavior. From this analysis, help deposit to build their product strategy and structure.o Develop, create, and maintain customer segmentation analysis to support business strategy. Provide actionable insights and statistics analysis to drive business team performance for Xsell activities and revenue generation.o Join ANZ and DBS migration project and discuss with business team and regional tech team with their data requirement. Guide the team members to understand ANZ data structure.o Lead wealth product core system enhancement project with Tech team and regional team for the data structure.o Provide timely and accurate deposit/assets/wealth product reports to support management to monitor product performance.

Taiwan

Deposit product manager/ Operation Management Division (Sep 2011– May 2012)o Pinpointing of target customer groups for the strategic development of the deposit/remittance and internet-banking business.Successfully make the contract of Employees Salary of Taipei City Hospital which increased 4,000 New Deposit Accounts and 1 millions benefits in the bank.o Keeping the pulse of different areas and development of all-staff marketing to upgrade channel operating performance. It increased the 20% earning of the bank.Industry Analysis Assistant Manager/ Credit Analysis Division (July 2005– July 2009) o Researched engagement in the IT, real estate, mental, and logistic industry. Analyzed financial statements, examine external and internal situations in accordance with First Commercial Bank’s credit regulations per week. Present the outlook of the current economic and industry situation to president, managers and employees over 200 branches semi-year.o Reviewed clients’ financial condition, interviewed key client personnel. Performed credit analysis, reviewed key performance indicators, and wrote reports on the design and effectiveness of client’s credit situation.