Marketing Manager
Current★ In charge of the China marketing promotion (mainland, HK, TW, MC), cooperate with headquarter for Global marketing promotion.★ Make the marketing plan and budget. Lead the operation of China Marketing Department.★ VM POS design:make POS design guide line, improve the brand and image in the market including VI design, display and check the POS, including all the flagship stores, exclusive stores, multiple stores.★ VM display:Make the display rules in China, different product lines display, improve the retail sales of showroom.。★ VM Fair:exhibition design, plan, organization. ★ Retail——promotion:yearly promotion sell in, sell out plan and implement. On line and under line interaction.★ Retail——Training:Set up training system, Sales people and dealers training. Retail sales people motivation plan.★ Retail——Material:promotion materials like posters, leaflets, badges.★ Project——Plan the congress, fair and build designers and hospitality management VIP club.★ Event: Complete Dealer conference, POS opening, PR events, New production launch, Brand cooperation, Designers seminar.★ E-commence: T-mall, JD, flagship shop building, E-commence plan and operation★ New Media: Official Wechat plan, operation,★ Materials: Catalogues design, printing, and gifts. ★ Keep good relationship with VIP★ Media: good relationship with media.PROJECTS:☆ Exhibition:K&B Shanghai, 100% design Shanghai, ISH Germany,Salone Milan. ☆ Showrooms:Set up Chinese POS design guide line and upgrade. 40 showrooms every year.☆ Retail promotion:Yearly promotion sell in 20% increasing per year,retail sale motivation completing, facilitate the high end sale, increasing the promotion production sales and bundle sales.☆ Training:Set up dealer sales training system and assessment. ☆ Designer club: Good relationship with CCD,Yang,Steve Leung,Li weiming,HBA,Wanjingbainian,LTW.☆ Hospitality management: Good relationship with Marriott, Accor, Wyndham.