Mengchen Yang Email & Phone Number

Shanghai, China

Prepared and managed bid documents for experimental apparatus like flow cytometers, with each project valued at approximately $150,000, ensuring adherence to industry standards and financial specifications.Drafted and reviewed contract agreements specifically for Becton, Dickinson and Company and Hosic, focusing on precise terms and conditions tailored to the needs and specifications of these high-profile clients.Conducted negotiations with clients, discussing and revising document details to reach mutually beneficial agreements.Liaised with internal teams to gather necessary information and inputs for document preparation.

Shanghai, China

Promoted products on WeChat and Weibo platforms according to user habits and seasonal marketing themes, including localization of product features and scenario design of user experience, resulting in maximum of 180,000 views on WeChat and 80,000 views on Weibo;Modified the content of Weibo based on its user profiles and viewership data, reversing the trend of dropping followers and increasing the growth rate of followers by 40%+ in a single week;Increased the conversion rate of the WeChat platform by 58% in a single week through product selection, creative planning and changes in the frequency of messages issued.

Shanghai, China

Prepared press releases for events such as "ESG She Power" and "Global CEO Study" that garnered 431 exposures and over 500,000 views across 33 media outlets, making headlines with an average growth of 30% through research of targeted media coverage and wording;Analyzed data on media impact of competing products on topics such as ESG, digital economy and logistics, summarized own strengths and weakness, and presented the results in a PowerPoint presentation;Summarized popular media report perspectives and common language by searching mainstream media topics such as ESG, supply chain, and IPO.

Shanghai, China

Reached out to over 50 media outlets to help spread the brand; provided the most cost-effective marketing solutions based on the culture and characteristics of the client's target market by understanding the respective media preference and the market needs of the client.Proposed a monthly communication plan based on current events, boosting monthly views by 15% and effectively attracting 50,000 new users.Operated WeChat Official Account and independently completed headline planning and copywriting with 6,000 views, achieving a 300% increase in viewership.

Shanghai, China

Covered the daily news, focusing on current social and welfare issues and international policies; specific topics included epidemics and vaccines;Contacted 40 KOLs from different social platforms proactively, such as Weibo and TikTok, and successfully got responses and interviews from 10 of them;Composed and published three articles related to K-12 education, college students' career choices and role-playing murder mystery games on Shanghai Daily News and the new media platform Shine, which made the front page of the newspaper.

Master Of Science - Ms, Social And Public Communication

Courses: Social Psychology of Communication, Corporate Communication, Intermediate Quantative Analysis, Qualitative Research Methods, etc.

Bachelor Of Arts - Ba, Jounalism, 3.87/4

Activities and Societies: Director of the Secretariat in the Student Union